Clipping of news on Brazilian Culture, Law and Citizenship
01/02/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Protest Research reveals that 36% of respondents prefer to shop in stores or on the way home from work
Prices displayed good secondly, being subject to decision 20.2%
It said results reveal carelessness consumer with the household budget
Research indicates that the greater the supply of items, the consumer spends more PHOTO: Peter Mountain / O Globo
RIO - Practicality wins the economy when it comes to filling the kitchen cupboards. A survey by Protest - Consumer Association with 1,822 Brazilian revealed that 35.6% choose to shop in stores that are on the way home or work. Good prices appear second, to be a controversial decision 20.2% of respondents. The variety of products and brands is the top choice for 12% of respondents. For institutional Protest coordinator, Maria Ines Dolci, the result reveals a carelessness of consumers with household budgets and worries.
Opting for convenience instead of the lowest price, consumers fail to save, what up front can be decisive to contract debt or going into the red.
- Lack of time is no excuse to stop studying. Especially in a country with the level of debt as high as ours. Just the people plan. The recommended, where possible, is that if buy more products on behalf of each establishment - Maria Ines recommends.
The survey was conducted through a questionnaire sent by email to a sample of the population between the months of March and April 2012. The objective was to measure consumer satisfaction for the stores visited, and understand the shopping habits of four types of stores: hypermarkets (characterized by having 45 000 items for sale and more than 50 boxes), supermarkets (7000 items available between two and seven cases), limited assortment stores (average of 700 items and between one and four boxes) and convenience stores (average of thousand items and between one and three boxes).
The study also shows that the value of purchases depends on the size of the property and the amount of family members. The higher the supply items, more families spend. On the last trip to the market, consumers who were the hypermarket spent, on average, R$ 342; supermarket, spending was R$ 260, and limited assortment stores and convenience, R$ 173 and R$ 83 .
- One way to avoid unnecessary spending is never go to the grocery store without a list. With it, you tend to focus on what you wrote down, and that is usually what is no longer at home. Thus, consumers will not buy products they do not need at that moment - Maria Ines guides.
In households with more than six people, the average spend in hypermarkets is R$ 434 per visit. While in families with only two people, the expense is R$ 375.
Supermarkets are the most sought
Of the 1817 visits mentioned by respondents, most were held in supermarkets. We also asked people whether they are in the habit of paying bills for gas, light or any other these kinds of stores. Only 7% responded positively. Those who shop in supermarkets and convenience stores are the most leverage this facility.
When answering what they put in the cart last purchase, 82% said food and beverage, personal care (64%), cleaning products (62%) and cosmetics (19%). Only 2% of people bought toys or games. The preferred payment method is surveyed for the credit card (31.5%), followed by debit card (26.9%) and cash (25.7%).
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Source: The Globe - Online
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This article was translated by an automatic translation system, and was therefore not reviewed by people.