Clipping of news on Brazilian Culture, Law and Citizenship
23/01/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Elias Rosa believes that PLs contain "regramento around malpractices affecting the pediatric population." To pass laws to enforce, Governor Geraldo Alckmin has until the end of January to punish those texts.
The attorney general of Justice of the State of São Paulo, Marcio Fernando Elias Rosa, sent to the governor Geraldo Alckmin a motion supporting the Bills 1096/2011e PL PL 193/2008. The first prohibits the sale of food accompanied by gifts or toys in the state. The second regulates the advertising of foods and beverages low in nutrients and high in sugar, saturated fat or sodium aimed at children-any kind of communication can happen between 6h and 21h in radio or television stations, and in no time at schools public or private. Moreover, the text of PL 193/2008 also prohibits the use of celebrities or cartoon characters in communication, as well as the association with gifts or toys collectibles.
In the words of the Attorney General in his motion of support, "the Court finds that such Bills contain regramento about abusive practices that affect the child population, notoriously vulnerable to aggressive marketing (...). Admittedly, the promotions and publicity surrounding these products end up causing harmful effects to the health of the child audience (...) ". Now, for the projects to start to enforce the governor Geraldo Alckmin has until the end of January or not to sanction the PLs. Because of the urgency of the matter, the Instituto Alana, along with 16 additional entities, such as IDEC - Brazilian Institute of Consumer Protection, Committee Paulista Campaign Against Pesticides and for Life, Caritas Brazil, Alliance for Childhood, among others, sent on Jan. 14 a request for an emergency hearing, so that the positioning and information specialists and civil society organizations can be properly addressed and considered by the state government.
Nationally, the initiative has the support of the National Food and Nutritional Security (CONSEA). It also supports the entity PLs Consumers Internationl (CI), global federation of consumer groups, with 240 member organizations present in 120 countries. CI also sent a letter to the governor on January 17, 2013. This claim in favor of children's rights also has support from experts Susan Linn and Ann Cooper. Linn is co-founder and director of the Campaign for Children without Advertising (CCFC), USA, and Professor of Psychiatry at Harvard. Cooper is a chef and educator, with passage by the Committee of Standard Organic Agriculture department of the United States.
About Alana Institute
Alana The Institute is a non-governmental, nonprofit, working on several fronts to processors find ways to honor the children, ensuring their full development in an environment of wellness. With innovative designs, ranging from direct action in early childhood education and investment in training of educators to promote discussions to raise awareness of the company, the Instituto Alana has children's future as an absolute priority. Info: www.alana.org.br
Source: Alana Institute
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This article was translated by an automatic translation system, and was therefore not reviewed by people.