Clipping of news on Brazilian Culture, Law and Citizenship
15/01/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Campaign intensifies the internet and various civil society organizations express their support hearing request with the governor of São Paulo, the National Council for Food Security and internationally renowned experts also declared themselves in favor of sanction
Since the governor Geraldo Alckmin received two bills passed in the Legislative Assembly of the State of São Paulo (Alesp) for consideration, a campaign by the sanction of both intensified - and the race is great, since the governor's term ends at the end the month of January.
The two LPs (1096/2011 and 193/2008) intended to combat the problem of childhood obesity, which can already be called epidemic in Brazil and affects more than 30% of children. The first prohibits the marketing of snacks with giveaways and the second restricts the advertising of unhealthy foods aimed at children.
The Alana, along with 16 other entities (including Idec - Brazilian Institute of Consumer Protection - Our network São Paulo, Brazil and Caritas Alliance for Childhood), sent the Bandeirantes Palace last January 14 a request for hearing emergency, so that the positioning and information specialists and civil society organizations can be properly addressed and considered by the state government.
An online petition has also been created so that people can express themselves. It is available in Portuguese and English on this link: http://www.change.org/SancionaAlckmin.
The National Council for Food and Nutrition Security (CONSEA) expressed in a letter sent on January 11 to the governor, his support for PLs. The letter was signed by the chairman, Maria Emilia Pacheco Lisbon.
From other countries arrived demonstrations from experts like Susan Linn, co-founder and director of the Campaign for Children without Advertising (CCFC), the United States, and Professor of Psychiatry at Harvard, and Ann Cooper, a chef and educator, with passage by the Committee Standard for Organic Agriculture department of the United States, who heads the movement for healthier food in U.S. schools and has the support of first lady Michelle Obama.
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Thirty percent of Brazilian children are overweight and 15% are obese. Obesity is the gateway to chronic non-communicable diseases like diabetes, hypertension etc.. In last December, the Legislature Paulista (Alesp) approved the draft law 1096/2011 and 193/2008, restricting food advertising to children and prohibit the sale of snacks with gifts or toys. The first, authored by state Rep. Alex Manente (PPS) prohibits the sale of food accompanied by gifts or toys in the state. The second, by Mr Rui Falcão (PT) regulates advertising to children of foods and beverages low in nutrients and high in sugar, saturated fat or sodium - any type of communication can happen between 6h and 21h in radios or television channels, and in no time at public or private schools. In addition, the text also prohibits the use of celebrities or cartoon characters in communication, as well as the association with giveaways or collectible toys.
If the bills are sanctioned, São Paulo show lined up the pioneering countries such as Chile, France and England, and cities like San Francisco and Santa Clara, USA, which already have limits on the advertising of unhealthy foods.
About Alana Institute
Alana The Institute is a non-governmental, nonprofit, working on several fronts to processors find ways to honor the children, ensuring their full development in an environment of wellness. With innovative designs, ranging from direct action in early childhood education and investment in training of educators to promote discussions to raise awareness of the company, the Instituto Alana has children's future as an absolute priority. Info: www.alana.org.br
Information for the press:
2PRÓ Communication - alana@2pro.com.br
Myrian Vallone - myrian.vallone @ 2pro.com.br
Roseanne Café - roseanne.cafe @ 2pro.com.br
Milka Verissimo - milka.verissimo @ 2pro.com.br
Tels. (11) 3030.9461 / 9460/9464/9435/9404
January/2013
Source: Alana Institute
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This article was translated by an automatic translation system, and was therefore not reviewed by people.