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Google: Brazilian Internet should continue to grow above the world

01/16/2013

This article was translated by an automatic translation system, and was therefore not reviewed by people.


 




The Brazilian economy, which last year felt the effects of the European financial crisis and political instability American tends to pick up the pace of growth in 2013, the assessment of Fabio Coelho, CEO of Google Brazil. In an interview with Valor, the executive said he envisions a more positive scenario, considering the signs of improvement in some European countries and the effect of political agreements in the United States on the financial market.

The executive also considers that the approach of the great sporting events and government efforts to stimulate consumption should contribute to the Gross Domestic Product (GDP) reaches the level of growth forecast by the Central Bank. For him, the Brazilian Internet market growth will continue to score above the world average.

See the interview with Valor.
Value - Do you consider feasible growth of 4% to Brazil's GDP this year?
Fabio Coelho - The Brazilian economy has full condition to grow 4%. Probably will grow 3% to 4%, depending on what happens in the international arena. There is an increasing demand, resulting in expansion of the middle class and I see that there is a commitment of the government to stimulate consumption in sectors less heated. I think it unlikely that growth below and above 4%, would depend on a few factors.


Value - What factors do you think that would stimulate stronger growth?

Rabbit - There is a large volume of planned investments to improve infrastructure in the country, but there needs to be a breakthrough in the ability to use these resources to the demand for infrastructure is met in the short term. There are also regulatory issues that are still unresolved in Brazil, such as the Civil Marco Internet. These issues need to be resolved, because the existence of clear legislation provides certainty for investors and this may help to attract more resources to the country.

Value - Google faced problems in the country in 2012 due to lack of a landmark civil. Some contents were taken down and you came to be arrested. Google will change the stance this year concerning the content posted by its users?

Rabbit - Last year, Google in Brazil had a large amount of content removed. Google works under the concept of defending freedom of expression on the Internet, and we will not give it. Google adheres to the law, continue serving, but will continue to defend the freedom of expression of their users and use in all instances possible legal to defend your position.


Value - In recent years, the Internet market in Brazil grew above the global average. Do you think that the industry can maintain its pace of growth?

Rabbit - Yes, Brazil will have another good year in digital internet. The number of users grows, access to internet and mobile internet still quite warm. And companies are quickly moving their business to the web. This is an irreversible process of growth in Brazil and worldwide.


Value - And how Google fits into this scenario?

Rabbit - I can not talk about the numbers operation in Brazil, in 2012 but grew well above the Brazilian Internet market. The public has grown on the web and the mobile web. In some categories, searches on mobile devices now account for 30% of the total. We attract a large number of client companies and this has an impact on digital advertising.
The goal is to keep the focus on the user understand what the Internet Brazilian likes and needs and offer the services to have a change in revenue in the future.



Source: G1 - News

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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