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In e-commerce sales grow 29% in 2012, moving R$ 24 billion

15/01/2013

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 



9 million Brazilians made their first online purchase in 2012, with the largest growth sectors were the target audience of female

By Heraldo Marqueti Soares

SAO PAULO - Sales in ecommerce ended the year 2012 with a cumulative growth of 29%, totaling R$ 24.12 billion in transactions. Information provided by ABComm (Brazilian Association of Electronic Commerce), which also showed that 9 million Brazilians made their first purchase in 2012.

The sectors with the target audience are females who reported better sales performance - as the categories of apparel, accessories, cosmetics and home appliances.

 
Consumers are more confident about buying over the Internet (Getty Images)
The President of ABComm, Mauricio Salvador, says the Brazilian e-commerce exceeded goals and expectations for 2012. "We can say that the results are satisfactory allies to increased consumption on the Internet and the entry of large international groups, such as Amazon, which brought oxygen to the market," he said.

Products
Regarding the types of products the expectation for 2013 is to increase the consumption of digital goods such as e-books, music and movies "on demand" - those that the consumer pays to have the film on your device. For Salvador, growth in sales of smartphones and tablets help in evolving this type of marketing.

Prospects for 2013
The trend is to increase the competitiveness and major Brazilian retailers that do not have an online store, make openings; addition, ABComm provides more investment from international players in Brazil.

For Salvador, "Expectations are still high and the Brazilian consumer is more confident to buy online." For him, the younger generation now entering the labor market are born in times of internet. "Foreign investments are not coming just in form of capital, but also as technology and knowledge, "adds Salvador.



Source: InfoMoney

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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