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Debts

Credit recovery via SMS is 30% of assertiveness

14/01/2013

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 



Default is serious, both for those who are in debt, as for a company that needs to refund the purchase. More and more resources are invested in technology and also strategic to understand the needs and profile of the consumer. Aware of this demand, Sotopietra, a company specialized in credit recovery, investing in the use of SMS in partnership with Zenvia, a leader in enterprise mobility.

According Thaís Clemente, director of Sotopietra, the SMS feature is very effective. "We extend our results by 30%. Much more assertive than sending letters and telephone contact that is only 10% at most, "he says. For Thais, besides the SMS technology to have a more competitive cost, the charge is direct to the consumer while not constraining. "We seek a customized service to our clients, assessing each individual contract. Therefore, SMS was the best solution we found. We draw the consumer profile, manage banking or consumer credit and then send the statement that almost always gets 100% of reading, "he adds.

Fabio Viegas, business executive of Zenvia, explains that today many customers prefer to receive the barcode of your trading by SMS, ie the day before the bill win, is sent an SMS informing maturity. "Much more they charge, the feature allows you to manage the entire process, ensuring a healthy flow for both parties," says the executive.

Thais reinforces the SMS feature is welcome in three stages credit recovery, especially in the initial phase, to locate the defaulter. "The first action of our attendants PAs is send an SMS to locate funded by requesting a contact. This initial volume of SMS is very large, and have guaranteed large positive return in the negotiations, "he explains. "The next step is amicable, ie, 5, 10 and 15 days late in paying and then the judicial phase, both also receive enhanced SMS," he says.

Another feature of Zenvia used by Sotopietra is "cleaning predictive" what is to identify, through a history of the invalid numbers, a kind of instant and intelligent inquiry. "It's kind of feature that eliminates possible spending items for invalid numbers, and streamline the process.
Only with this feature saved 12% in the first two months of use, "concludes Thais.



Source: Journal of Brazil - Online

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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