Clipping of news on Brazilian Culture, Law and Citizenship
26/11/2012
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Maria da Penha Law, enacted six years ago, is considered a model, but delays in the judiciary and sexist mentality is obstacle
RIO - Once upon a time ... Rewriting history society of XXI century in a model economically balanced, socially just and environmentally sound, all from children. The ambitious goal is the final chapter of a project that began with the publication of the booklet "Consumerism: Kids against sustainability," released this month, and that body gain in January, with the formation of an Interministerial Working Group that further investigate on the issue. Headed by the Ministry of Environment (MMA), the group will, in principle, with the participation of the Ministries of Education and Health and the departments of Human Rights and Consumer. The idea is to coordinate actions and work issues ranging from childhood obesity to waste disposal, the sharing of toys to children's advertising.
- The importance of the subject is obvious, but is being treated in isolation by the ministries. The Health works to combat childhood obesity, with agreements to reduce sodium in foods, for example, the MEC works in elementary school education for healthy eating, the Department of Human Rights, affirmative policies for the welfare of children and against the use abusive propaganda and so on. What we want is to work with the group in a structured way, with integration - explains Samyra Crespo, secretary of Institutional MMA.
Rio 92 is already generating more sustainable
In evaluating Samyra, the topic of sustainability has gained a great grip on public policies with Rio +20. And despite being huge challenge, she says, is that there has been visible progress of the generation of the first conference of the environment, Rio 92, over here:
- The adult population, who discussed this topic in school benches, now has another sensitivity to environmental issues. But the topic is still a little puzzle for those people, who care about nature, but how they act at home? We want to bring the reality is that national and leave more healthy.
Angelica Goulart, national secretary for the Promotion of the Rights of Children and Adolescents, which highlights the special look on children is by chance that this period represents a real change in culture:
- Family, society, government has the potential to contribute to this transformation toward a better world. Human rights education is a tripod to achieve a more sustainable society. How to have respect for nature is not about other people? You need to consume the same responsibility with which we relate to the things of nature, goods and people. We can not allow the naturalization of violence perceived as misuse of the power of the stronger against the weaker physical or symbolic.
Angelica highlights that children already have a natural wisdom:
- They are much more open to the world, pay more attention and observe the rules, after all they are called all the time to do so. If during childhood We promote a living experience in this direction, we adults more sensitive, more respectful.
For Ana Wilhelm, executive director of the Institute Akatu - for Conscious Consumption, the formation of a working group on "Consumerism child" is paramount:
- In general, public policy fragment children. You need to treat them holistically with a view to the needs they have and considering that they are in development. And consumption has been a source of anxiety for the "haves" who is never satisfied and is reflected in obesity in mental illnesses. It is in school, living in the collective, which rescues values like sharing, exchange and stimulate creative. And the child ends up contaminating the adult. The issue is that the current model does not bring happiness, but disease.
Juliana Pereira, secretary of the National Consumer (Senacon), intends to offer to the citizen engaged in conscious practices the opportunity to exercise them, demanding market conditions for both:
- Every citizen is a social context. We are at a time of increased access, it is necessary to build awareness that consumption and demand in the market that offers the possibility for the consumer exercises this engagement.
Coordinator of mobilization Institute Alana, Gabriela Vuolo, says the newly released book "Consumerism: Kids against sustainability", which the institute is co-author, was the first step toward the interministerial working group. The text aims to guide parents and educators to apply concepts in everyday life of children freiem excesses and few healthy habits:
- Consumerism is not a problem for one reason only. Parents have an important role to set limits and give examples, not to take their children to a consumerist logic without notice. Advertising also has a very important role in this context. Research shows that up to 12 year old children do not differentiate advertising from programming. This vulnerability has to be respected.
Advertising is subject to be debated
The impact of advertising on children's lives is the subject of a study that Senacon is doing in partnership with UNESCO, Juliana reveals:
- The Senacon is committed to lead this debate and there are technically more than a year has partnered with UNESCO and began to conduct an analysis of scientific and academic impact, with the greatest experts on the subject. Furthermore, we are doing field research and study of various regulations worldwide. When ready, we will open the discussion with the company and the industry will be called.
A technical study is precisely what advocates vice president of the Brazilian Association of Advertisers (ABA) Rafael Sampaio, using the example of what has been done about obesity in England. He agrees that advertising is one of the topics to be discussed when talking about consumerism child. But disagree on how this debate has been done:
- What we have today is a clash, each defending its position. How advertising is an easy thing to control, they want to begin treating the problem for her. If the solutions are not generated collectively, do not work - Sampaio says, noting that consumerism is the human gene - We live 15,000 years of scarcity, which means that the buildup was a matter of survival. We are descendants of those who managed to survive and accumulate. The issue of excess is new, has a century. They turned the key society shortage to excess and she was not prepared to face it. Genetics says that happiness is having more. This will be a lengthy process. It takes a change in the human psyche.
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This article was translated by an automatic translation system, and was therefore not reviewed by people.