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Black Friday consumer requires special attention

23/11/2012

This article was translated by an automatic translation system, and was therefore not reviewed by people.


 



Procon directs consumers to compare prices, browse the shops and historic antivirus update computer before buying
The major online retailers in Brazil held on Friday the Brazilian edition of Black Friday, local version for the big day discounts relating to trade American who happens shortly after Thanksgiving Day. There, the discounts reach 80% on items like electronics and appliances. Around here, the deals are not as generous, and the selection of items offered to the consumer is more comprehensive, including books and even movie tickets. Even without having the same appeal of the American edition, the date should attract the attention of Brazilian consumers, who must, however, beware of deals - alert as the Foundation for the Protection and Defense (PROCON).

According to the foundation, before making any purchase, you should check the price of the desired product on other sites. Besides showing if the offer is really advantageous procedure avoids the pitfalls as false promotions, created only to attract consumers. You also need to avoid impulse purchases, especially those that might cause some kind of repentance afterwards. If this is the case, it is important to remember that the marketing of products and services in physical store or online must follow the provisions of the Consumer Protection Code.

"In Internet shopping, the consumer has a period of seven days from the receipt of the goods, to express the desire to cancel the purchase. And not have to pay for it," says Paulo Arthur Goes, CEO of Procon- SP. "If the product is delivered defective, the store has 30 days to resolve the problem. Otherwise, the consumer can choose between receiving a new merchandise or money back."

The safety when making electronic transactions should also be taken into account. Before you enter your credit card information on the websites, seek references about the store and see if it meets the security requirements for passwords and private information. Also keep an antivirus installed and updated on your machine, since suspicious links can infect it with viruses and other malware.

The national e-commerce began to participate in the Black Friday so shy in 2010, but only last year the movement gained strength and adherence to industry giants such as Magazine Luiza, Walmart, Americanas.com and Netshoes. According to e-bit, a company specializing in e-commerce in 2011 was over R$ 100 million moved in just 24 hours.
In 2012, more than 70 shops large and medium must offer benefits to consumers, according to the site Search Discounts - the company responsible for organizing the data in Brazil.



Source: View Online

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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