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Consumer News

TV makers are fined for misleading advertising

22/10/2012

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

 


 


Seven manufacturers of plasma televisions were fined on Monday (22/10) for misleading advertising. The fine, imposed by the Department of Consumer Protection and Defense (DPDC), the Ministry of Justice, was due to the fact that companies do not provide a clear consumer information on the quality of the image advertised offer. Furthermore, it was reported to consumers that the product could show stains on the screen if it were used continuously during a long period - an effect known as burn-in.

The investigation process, which began in 2006, is the result of a complaint filed by prosecutors in Rio de Janeiro. The total amount of fines imposed on the companies is R$ 5 million.

To encourage sales of the product were tested in some televisions DVD players to ensure quality in the transmission of digital images.

"The mature market consumer assumes that consumer relations are guided by good faith, transparency, loyalty and respect for the consumer. It is the duty of the supplier to ensure clear and conspicuous information about the products and services it sells, "says Amaury Oliva, director of the Department of Consumer Protection and Defense.

The application of the fine took into account the criteria of the Code of Consumer Protection and the number of TVs sold by each company. The fines should be deposited in favor of the Fund Advocacy Diffuse the Ministry of Justice and will be applied to projects aimed at protecting the environment, public equity and consumer protection.

Companies fined:

1. Gradient Electronics S.A.(R$ 240 000);
2. LG Electronics Amazonia Ltda (R$ 1.850 million);
3. Panasonic of Brazil Ltda(R$ 790 000);
4. Amazon Philips Electronics Industry Ltd. (R$ 290 000);
5. Samsung Electronics Amazonia Ltda (R$ 910 000);
6. Semp Toshiba S.A. (R$ 25 000);
7.
Sony of Brazil Ltda (R$ 900 000).


Source: DPDC

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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