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Exchange of experience on the Internet is influential at the time of purchase, survey shows

06/11/2012

This article was translated by an automatic translation system, and was therefore not reviewed by people.


 




72% of consumers are loyal to brands already used before
 
SAO PAULO - The consumer purchase decision is influenced by the exchange of experiences of consumers via the Internet and the opinion of friends and family. The survey conducted by IBOPE Media shows that 41% of Brazilians speak with many different people on different products.

The study also revealed that most consumers (51%) said that they can provide much information about any type of product, another 33% believe it is likely to convince others with your opinions. For the manager and leading insights Ibope Media, Juliana Sawaia, the internet acts as a facilitator of interaction and information provider in the decision process. "Regardless of product category, these are the main factors considered in an environment where the web is used as a tool to support the consumer than a media itself," he explains.

brands
The data show that 72% of consumers are loyal to brands that are accustomed to using, followed by 66% who seek brands in product packaging and 58% who believe that are the best known brands in quality.



Source: MSN News

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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