Clipping of news on Brazilian Culture, Law and Citizenship
06/11/2012
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Three in ten households have between one and two of the best selling appliances
SAO PAULO - Half the homes of consumers in classes A and B have microwaves, while classes D and E less than 25% of households have the product. The data are from a survey conducted by Nielsen on the appliance market.
The survey revealed that only 24% of major home appliances, represented by refrigerator, stove, washing machine, microwave and others are present in more than 50% of Brazilian homes. The refrigerator was the product with the highest household penetration, followed by the stove. Since the winery and the hood were less products found in homes.
The coordinator of Nielsen Homescan, Jefferson Silva, remember that you need to analyze the needs of each class in order to determine the real understanding of Brazilian homes. "The six-pack for the lower classes is most important that the microwave because these homes will not always have a washing machine," explains
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Considering the best selling appliances - refrigerator, stove, washing machine, microwave and abs - about 30% of households have only one or two of these products. When the older products among Brazilians, the refrigerator appears first, followed by the stove floor, the dishwasher, the microwave and washboard abs.
Source: See On Line
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This article was translated by an automatic translation system, and was therefore not reviewed by people.