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Consumer News

Survey shows price differences between supermarkets

22/10/2012

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

 




Brasilia - The consumer city of São Paulo can save in one year, R$ 1,706.20 if you choose to buy at the supermarket cheaper. This is one of the data on a survey of supermarkets in 20 cities in 14 states. The research forms the Supermarket Price Guide, prepared by the eighth consecutive year.

São Paulo is the city where the association found the biggest difference between the supermarket cheapest and most expensive. The city where the difference was smaller was Niterói (R$ 153.56), in Rio de Janeiro (check out the survey below).

This survey was made of prices based on a basket of 104 products with sales of leading brands found in grocery categories, hygiene and cleaning products, perishables, grocery, among others. The company also researched basket with 90 items, with the cheaper brands found on the property. In this case, we excluded meat, fruits and vegetables.

For the second basket, the biggest price difference was found in Salvador, with annual savings that can reach R$ 1,684.34. The smallest difference was in Niterói (R$ 222.46).

The research was done with the help of junior companies. The survey reached 1,196 points of sale spread between hypermarkets, supermarkets, hard discount, convenience stores and virtual markets, totaling about 230,000 prices are collected and analyzed. According to the association, the researchers acted as ordinary consumers to demand lower prices.

The institution explained that the choice of the sites covered by the survey account for 90% of sales in supermarkets across the country, according to the Brazilian Association of Supermarkets (Abras). "And, because of possible displacements of the consumer in search of better prices in some states have also researched beyond the capital, other cities highlighted. This was the case of Pernambuco, where we visited Olinda and Jaboatão Guararapes "he said.

The choice of the establishments visited was based on data from the ranking of sector revenues Abras available from self-service in 2012. In this ranking are the largest 500 companies in the segment that currently account for 75% of sales volume.
"And in some markets with strong presence in localized regions, portrayed by our team of researchers, regardless of their annual revenue," he added.



Source: Agency Brazil

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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