Clipping of news on Brazilian Culture, Law and Citizenship
21/09/2012
This article was translated by an automatic translation system, and was therefore not reviewed by people.
According to research by CDL-Rio, nearly 60% of traders retailers expect a better move than recorded last year
SAO PAULO - The proximity of Children's Day reignited optimism commerce retailer in the state of Rio de Janeiro. According to research CDL-Rio (Tenants Directors Club of Rio de Janeiro), nearly 60% of retailers expect a better move than in 2011 and predict an increase in sales of up to 8%.
Traders said the clothes and toys must be the most popular items, with 38.5% and 34.6% respectively, followed by footwear, backpacks and accessories, electronic games, cell phone and computer items.
The estimate of average gifts per person is R$ 115 and customers should use the credit card installments as the payment method, followed by post-dated checks, cash and debit card. The research also shows that parents and grandparents should be the ones that will give more, but the kids are going to choose the proper gift for the commemorative date.
The president of CDL-Rio, Aldo Gonçalves says that good retail sales in recent months indicate that the date will have better results than last year. "In addition, retailers continue innovating enough this year to entice even more consumers and bet promotions, diversification of payment plans and credit easier," concludes Aldo.
Betting on good sales, retailers have increased their inventories and, as a strategy to attract consumers, they are also investing in promotions, advertising, decoration and window shop, discount on total purchases and payment facilities.
Methodology
CDL-A Rio heard over 500 shopkeepers of the city of Rio de Janeiro branch of toys, clothes, shoes, electronics, sporting goods and children's children and youth.
Source: The Day Online
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This article was translated by an automatic translation system, and was therefore not reviewed by people.