Clipping of news on Brazilian Culture, Law and Citizenship
06/09/2012
This article was translated by an automatic translation system, and was therefore not reviewed by people.
With the presence of its global chairman and CEO, Yang Yuanqing, Lenovo announced today in Sao Paulo, the acquisition of CCE / Digibras, national manufacturer of electronics (its main products are TVs and PCs). The acquisition, the CEO said, is part of the long term strategy of Lenovo to grow in the Brazilian market. "Globally, we have 15% of the PC market and in emerging countries, with the exception of Brazil, are number 1," Yuanqing said, noting that Brazil has the third largest consumer market for PCs With the acquisition of CCE, Lenovo is replaced by a share of 7% in the Brazilian market and the goal is, within three years, lead PC sales in the country.
According to the executive, the industrial park will be maintained CCE installed in Manaus and the factory of Lenovo in Itu, in the interior of São Paulo, whose investment of US$ 30 million was announced two months ago. "Brazil is a key, and our biggest PC market," emphasized Yuanqing. Second largest computer maker in the world, Lenovo is valued at US$ 21 billion. The acquisition of 100% of CCE was not announced at the press conference, but on page one of Lenovo Group release informs that the transaction involves about R$ 300 million.
Seven years ago, Lenovo bought IBM's PC division, and last year, Medion, to enter the European market. A month also announced a joint venture with EMC. With the acquisition of CCE, gains mainly a distribution network - a national manufacturer has 20 000 points of sale in the country, according to its president Roberto Sverner, to be held in CCE's management team.
Besides the PC market, Lenovo wants to get heavily in the Brazilian smartphone, tablets and connected TVs. "In the short term we will maintain our focus on these segments," said Dan Stone, general manager of Lenovo Brazil, dismissing the company's entry in the services market. "For this, partners terms," he said.
Source: Telesíntese
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This article was translated by an automatic translation system, and was therefore not reviewed by people.