Clipping of news on Brazilian Culture, Law and Citizenship
23/08/2012
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Preference is because they believe that these clothes last longer
SAO PAULO - Consumers class C joined the use of branded clothes. of belonging to this class, 58.6% like to wear branded clothes.
According to a survey by the Data Popular, in general, men are more adept at the use of branded clothing, with 64.2%. Among women, the percentage is 61.0%.
According to the survey, 55.1% of the middle class prefer branded clothes, because they believe that they last longer. For 22.2% of these clothes last longer, while 14.0% say they feel better when they are seen with clothes.
Already 8.8% say they use the branded clothes they call more people's attention.
In the middle class, the clothing of the people in the street is a source of inspiration for 35.7%, while 28.8% use magazines for inspiration. Friends are also among the biggest inspirations for dressing, with 13.4%.
shopping
Among the middle class consumers, 32.5% buy clothes every 6 months, while 34.4% acquire garments every three months.
According to the survey, 17.0% buy clothes once a month or more, while 16.1% said they buy clothes once a year.
The research also reveals that multiple answers 61.7% of middle class consumers buy clothes in malls, while 52.7% prefer department stores.
Source: Infomoney
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This article was translated by an automatic translation system, and was therefore not reviewed by people.