Clipping of news on Brazilian Culture, Law and Citizenship
24/08/2012
This article was translated by an automatic translation system, and was therefore not reviewed by people.
According to the Data Popular, this class spends, on average, R$ 30 billion on health care per year
SAO PAULO - A class C already represents 49% of associated health plans, according to data presented by the managing partner of the Data Popular, Renato Meirelles, during the 17th Congress of Abramge, held last Thursday (23).
Meirelles explained that the class C is instrumental in the Brazilian market and the health insurance companies need to worry about serving well this audience that is growing increasingly in Brazil.
On average, the class C spends R$ 30 billion on health care per year. Most of this is spent on medicine, which, according to Meirelles, should increase the interest of health insurance providers to develop services agreements with major pharmacy chains.
"These agreements offering discounts on accredited pharmacies will be a differentiator that will attract this audience to engage health plans," said Meirelles.
Data from the middle class
This year the middle class now represents 53.9% of the Brazilian population. The expectation is that in 2014, this audience represents 58.3% of the population.
The Brazilian middle class is richer than 64% of the world population. Last year, the class C turnover of R$ 1.03 trillion in the Brazilian economy. What makes this audience the main consumer of the country.
"The real market is the middle class, but companies still have not seen it. Big companies think they understand that audience, but actually still have much to learn about them, "said Meirelles.
A survey by the Data Popular showed that Brazilian middle class were a country, it would be in the 17th position of the G20 (group of major economies of the world).
In 2012, with the last increase in the minimum wage Country injected £ 55 billion into the hands of the middle class, which further increases the purchasing power of these consumers.
Source: News Agency
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This article was translated by an automatic translation system, and was therefore not reviewed by people.