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Pay TV market grows 31% in a year, says Anatel

08/21/2012

 


Expectation is that by the end of 2014, number of inhabitants who access the service reaches 120 million, or 50% of Brazilian households
 
Data from the National Telecommunications Agency (Anatel) indicate that the country ended the month of July with 14.8 million households with cable TV.

The growth in comparison with the previous month, June was 1.84%. But compared with July 2011, the increase was 31%, which equates to 3.5 million new subscriptions made in the interval.

For the IBGE, in each residence, on average, there are about 3 people. You can, thus, say that the range of pay TV reaches 49 million Brazilians.

In division by technology used by carriers for the provision of services, the participation of the use of satellite (DTH) reached 58.6% of the base and the cable service subscribers reached 40.2%. In July 2011, the DTH services represented 51% of the domestic market and the services provided via cable had 46.6% share.

The providers who use the microwave system (MMDS) lost 9000 subscribers in the same period, representing a decrease of 4.8% of its market share.

Since March, the pay TV market was opened to the phone companies without limit foreign capital and also to small Internet providers who are interested in offering this service.

This opening came through the law of Conditional Access Service (SEAC), which also provides the same rules for all types of technology, what was once divided. Shares of national programming per channel were also included in the law.

The expectation of the Ministry of Communications is that by the end of 2014, the number of people who access the pay TV service reaches 120 million, or 50% of Brazilian households.



Source: Ig News

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