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51% of Brazilians accept advertising content in cell

28/06/2012

This article was translated by an automatic translation system, and was therefore not reviewed by people.


 


 


Half of Brazilians (51%) do not care about advertising on mobile devices since it allows them to access free content, the survey showed "Mobile Modes" conducted by Yahoo! Brazil and by the Ipsos institute, to understand the behavior of the population in the middle mobile and released on Wednesday (27).
Furthermore, 65% of participants prefer sites that may be accessed from any device and is receptive to put ads since they bring an interactive experience and entertainment.

The use of mobile devices was also investigated. Four out of five respondents said that use of cell phones with instant messaging applications, while 77% use their smartphones or tablets to check and send emails. The use of mobile devices as a tool for sharing photos also draws attention, and 53% of respondents use this technology.



Source: Telesíntese

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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