08/08/2012
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In July, consumer satisfaction in relation to insurance companies, the index registered 63.4%, down 4.1 percentage points over the previous month
SAO PAULO - The index of consumer satisfaction with the insurance fell 4.1 percentage points in July compared to the previous month, remaining at 63.4% according to figures were disclosed by INSC (National Index of Consumer Satisfaction). Insurers were analyzed: Itauseg, Porto Seguro, Bradesco Auto and Mapfre.
Overall, the INSC showed a slight increase of 1.1 pp compared to June, reaching 57.8% satisfaction. He is the first and only totally lifted indicator with information on the Internet.
Banks, in turn, reported high satisfaction, 4.9 percentage points, closing in July with 47.9%. In this case, the institutions were analyzed Itaú-Unibanco, Bradesco, Santander and Banco do Brazil.
Sectors
See the table below the assessment of consumers in relation to the 24 sectors analyzed by INSC:
Consumer Evaluation
Sector Satisfaction in July Variationover the previous month (pp)
Food 85.7% - 2.2
Beverages 84.9% - 0.4
Apparel 79.4% + 6.3
Drugstores 79% + 3
Digital industry 78.7% + 10.5
Supermarkets 76.6% + 1.5
Pharmaceutical 76.4% + 0.8
Personal care 76.1% - 8.7
Consumer goods 74.4% - 2.4
Hospitals and laboratories 72.5% - 0.8
Insurance 63.9% - 4.1
Automotive 63.5% + 0.9
Electronics 60.2% + 2.2
Department stores 59.3% - 8
Gas 58% - 6.9
Health insurance 54.4% + 4.8
Construction 53.2% - 1.3
Aviation 52.4% - 4.1
Banks 47.9% + 4.9
Sanitation 47.9% - 1.8
Electricity 46.2% + 7.6
Metropolitan Transportation 43.3% + 5.9
Fixed 42.2% - 0.2
Telecom 31.4% - 2.7
The study
The INSC uses social networks to collect data, measuring the expression, harvested on the web, according to three pillars - perceived quality of products and services, consumer expectations and perceived value. The index analyzes consumer satisfaction in relation to 96 companies from 24 sectors of the economy.
Source: InfoMoney
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This article was translated by an automatic translation system, and was therefore not reviewed by people.