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Customer satisfaction regarding insurance falls, says ESPM

08/08/2012

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

 




In July, consumer satisfaction in relation to insurance companies, the index registered 63.4%, down 4.1 percentage points over the previous month
SAO PAULO - The index of consumer satisfaction with the insurance fell 4.1 percentage points in July compared to the previous month, remaining at 63.4% according to figures were disclosed by INSC (National Index of Consumer Satisfaction). Insurers were analyzed: Itauseg, Porto Seguro, Bradesco Auto and Mapfre.

Overall, the INSC showed a slight increase of 1.1 pp compared to June, reaching 57.8% satisfaction. He is the first and only totally lifted indicator with information on the Internet.

Banks, in turn, reported high satisfaction, 4.9 percentage points, closing in July with 47.9%. In this case, the institutions were analyzed Itaú-Unibanco, Bradesco, Santander and Banco do Brazil.

Sectors
See the table below the assessment of consumers in relation to the 24 sectors analyzed by INSC:

Consumer Evaluation 
 

Sector            Satisfaction in July     Variationover the previous month (pp)
 
Food                  85.7%                - 2.2
Beverages          84.9%                - 0.4
Apparel              79.4%                 + 6.3
Drugstores         79%                     + 3
Digital industry   78.7%                  + 10.5
Supermarkets     76.6%                  + 1.5
Pharmaceutical   76.4%                  + 0.8
Personal care     76.1%                   - 8.7
Consumer goods 74.4%                   - 2.4
Hospitals and laboratories 72.5%     - 0.8
Insurance           63.9%                  - 4.1
Automotive         63.5%                 + 0.9
Electronics          60.2%                 + 2.2
Department stores 59.3%                - 8
Gas                     58%                   - 6.9
Health insurance   54.4%                + 4.8
Construction         53.2%                - 1.3
Aviation               52.4%                - 4.1
Banks                  47.9%                + 4.9
Sanitation            47.9%                 - 1.8
Electricity            46.2%                 + 7.6
Metropolitan Transportation 43.3%   + 5.9
Fixed                 42.2%                  - 0.2
Telecom             31.4%                 - 2.7


The study
The INSC uses social networks to collect data, measuring the expression, harvested on the web, according to three pillars - perceived quality of products and services, consumer expectations and perceived value.
The index analyzes consumer satisfaction in relation to 96 companies from 24 sectors of the economy.



Source: InfoMoney

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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