Clipping of news on Brazilian Culture, Law and Citizenship
08/01/2012
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Most children will spend between R$ 51 and R$ 100 with this
Brazilian traders are less optimistic about sales in the Father's Day, which will be celebrated on the 12th of August, according to research from Experian Serasa released on Tuesday (31).
This year, only 41% of retailers expect to increase revenues with this father, while in 2011 the share was 55%.
The optimism is concentrated in large companies - 72% of dealers believe large stores that sales will be expanded.
For 27% of all 1000 business respondents, low interest rates and the reduction of the IPI (Excise Tax) will stimulate purchases on the day.
Entrepreneurs in the North have more positive expectations: 63% of them are excited about the sales. The lowest rate appears optimistic in the Southeast, with only 34%.
Expenditures
The average cost is R$ 134. These prices have varied, but most (41% of respondents) should opt for items between R$ 51 and R$ 100. This year is less than the share of people who want to shell out over R$ 500 with delight - 2% vs. 1% in 2011.
Clothes, shoes and accessories will be the first option, with 57% of intentions, but cell phones and smartphones are also well placed, with 16% of the preference.
Payment
Slightly more than half of the purchases (51%) will be made in cash, which shows an improvement over the 47% recorded last year. The preferred payment who do not want to be piecemeal for money (43%), followed by credit card (23%).
Longer-term purchases made with the post-dated check will be split up to four times. Purchases by credit card or payment plan can be divided into up to six times.
London 2012
The R7 transmits the London Olympics in five exclusive channels, 24 hours. And during the games, and broadcast live and exclusive signs you see on the website the videos of all the best moments of the greatest sporting competition in the world. Until August 12, the Olympics is R7, Record and Record News, the official channels of London.
Source: R7
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This article was translated by an automatic translation system, and was therefore not reviewed by people.