Clipping of news on Brazilian Culture, Law and Citizenship
31/07/2012
This article was translated by an automatic translation system, and was therefore not reviewed by people.
According to Ancine, although the rules pass into effect September, companies should take about a year to adapt to changes
SAO PAULO - By the end of 2013, all channels Brazilian series, movies, documentaries and animation-TV will have on their program schedule at least a week from 3:30 a.m. local content and independent production in prime time (period from 18h to 24 hours in open channels and closed conventional and 11h to 14h and from 17h to 21h in the channels for children and adolescents).
The forecast is the Executive Superintendent of the National Cinema (Ancine), Rosana Alcantara, who said yesterday (30), although the rules pass into effect September, companies should take about a year to adapt to changes Law of Pay TV (Law 12485), published at the end of last year.
"From September 13, consumers can already feel some modification, but the process is slow and, in fact, from next year we will have more content in Brazilian channels which, until then, had nothing of domestic content" .
Rosana Alcantara participated this morning in the Public Hearing Ancine headquarters in Rio de Janeiro on the draft Normative Instruction (IN) on the penalties for offenses committed in the activities cinematographic and audiovisual videofonográfica conditional access (pay TV). The regulatory instructions will regulate the Law of pay TV.
According to Rosana, you also need time to strengthen the audiovisual production chain, which will run until the end of this year with about $ 205 million in public investment.
Penalties - Penalties and fines related to the values have been determined to be the gravest doubts on the part of the TV business closed, according to Rosana. The representatives of law firms, associations and subscription TV companies involved in the industry that attended the hearing took questions and suggestions made during today's event.
The proposed IN classifies violations from light ("those where the offender is enjoyed by a mitigating circumstance"), serious ("those in which it is found an aggravating circumstance") and very serious ("those in which it is found that there exist two or more aggravating circumstances ").
To determined the fine will be taken into account the consequences of the offense to "film industry and videofonográfica in Brazil, the economic situation of the offender and recidivism." Penalties can range from warning (mild offense), fines, including daily, ranging from R$ 500 to R$ 1 million, temporary suspension and cancellation of accreditation of accreditation.
The vice president of the Association of Televisions (ABTA), Oscar Vicente Simões de Oliveira , questioned the lack of hierarchy of penalties. "Any infraction presented today has the same penalties, and some violations have little impact and should not have the same fee that a violation of major impact."
According to Simões de Oliveira, the biggest fear of the business sector is that the new criteria and sanctions will eventually unworkable devices and prevent the growth of the industry and the audiovisual industry.
"Our industry is capital intensive and need heavy investment, so it is important that the rules are known and reasonable, but we believe in dialogue and Ancine has given successive manifestations of openness and exchange. Hopefully we can build together something that will be good for the industry, "said the businessman.
Public Consultation - In the hearing, a public consultation on the new IN is open until August 3 and those interested can send suggestions and criticisms to the site Ancine (ancine.gov.br).
Since the publication of the devices on penalties, the Ancine will be able to monitor, notify, warn, fine and even make the sign of the companies who violate the new law. After the collection of contributions, the Ancine will improve the text and incia the process of decision making.
A normative statement must be published in late August. The pay TV services were previously distinguished by the technology used and are now meeting in the Conditional Access Service (SEAC).
The superintendent explained that the publication of a new Instruction on penalties is essential to enforce the new requirements and procedures created with changes in the sector from the digital convergence.
New obligations - After five years through the National Congress, Law 12,485 has sparked controversy by imposing new obligations for the cable TV industry, mainly due to the imposition of local content quotas.
Earlier this year, the operator Sky has launched a campaign against the new law claiming that mandatory quotas would undermine the freedom of consumer choice and was a form of content control by the government, a kind of censorship.
The National Forum for Democratization of Communication (BDNF), the Brazilian Cinema Congress (CBC) and the Brazilian Association of Independent TV Producers (ABPI-TV) challenged the propaganda of the Sky. The authorities argued, through notes and articles, the new law provides more pluralism and diversity of content, expands the number of productions and gives space for independent producers, which currently do not have space and freedom of placement of its production.
Pay TV revenues surpassed by network TV last year, according to ABTA (revenues of R$ 5.4 billion in Brazil, against R$ 4.2 billion broadcast TV in the same period) and 95% of revenues come from subscriber base. According to the National Telecommunications Agency (Anatel), by June there were 14.5 million households with cable TV, an increase of 1.68% compared to May 2012 and 30.85% through June 2012.
Source: InfoMoney
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This article was translated by an automatic translation system, and was therefore not reviewed by people.