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Bread 'light' is false

27/07/2012

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 


 




Integrals with mislabeled should be removed from the shelves, under penalty
BY Priscilla Belmonte

Rio - Preferred among consumers who diet, and costing twice the price of ordinary bread in full light is not as healthy as the label shows. Judgment of Judge Marcia de Carvalho, the 2nd Court of Rio Business, prohibits the sale of them as companies reported they did not present changes required by ANVISA and Inmetro. The aim is that companies fail to pass the idea to the consumer that he will not get fat when consuming the product.

At sentencing, the manufacturer must make the packaging attractive marketing unproven scientifically, such as phrases indicating that the bread "can contribute to a better functioning of the digestive system" or to help "reduce the absorption of fat."

The lawsuit was filed by the Consumer Protection Commission of the Legislative Assembly of Rio Manufacturers Wickbold, Kodama, Natuvita, Bimbo and Bread's are prohibited from selling until the information is changed. If you do not comply with the determination, they must pay a daily fine of R$ 10,000.

Breads fail are: Wickbold light, light rye bread Seven Boys Naturalle light bread, oatmeal bread with light Carrefour, bun Vita Plus light, light bread with grains and soy protein Vita Plus Pullman, and bread multi grain light Bread's.

Tests Inmetro analyzed portions of 100 grams of bread sold with the label of light. The analysis reproved brands and found that none can be classified as follows. Recent research found that the difference is negligible calories among common bread, light, full or grains.

The beautician Elizabethe Mendes, 60, says took account of information packaging. "When I buy bread light, which helps to understand health," he said.

POSITIONS OF COMPANIES

Wickbold
"It says it is doing thorough review, in view of the complex laws governing the labeling of packaged foods. Comprising mistakes will be taken the necessary steps. "

KODAMA
"The bread and oatmeal Light B is no longer manufactured by the company, since December 2006 in Sao Paulo and Rio de Janeiro in June 2007 Despite the fact of no longer being marketed, nutrition information out of the bread prepared with the theoretical calculation based on the nutritional data. "

NATUVITA
In a statement, the company said Natuvita 'is providing the withdrawal of the phrases "... is a delicious and healthy combination ..." and "It's health and flavor for you" on the labels of products to meet the legislation. "We need a period of at least 60 days to arrange for the removal of phrases on the packaging."

BIMBO
With reference to the bread D, where sugar appears '0% ', the company said it "will make the appropriate amendment allowed for the term' no added sugar '": "We have a stock of 60,000 of such packaging. We would like a deadline for us to use, and, shortly thereafter, change it, "said in a statement.

BREAD'S
"We clarify that the company always declares true information about their products in packaging."

 

Source: The Day

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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