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Carriers offer more lines than can operate to increase profits

07/24/2012

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

 


 


The poor quality of services of cellular operators may be linked to the same reasons that make profit from marketing the ranking of the largest and best-selling: the sales of excess chips. Many of these "lines" of cell phones, according to Thiago Nunes da Costa, a long time do not work: they are seedlings.
Technical expert in the area 10 years ago, and director of consulting Evolucomm, Costa estimates that 15% of lines in the country are silent. According to Anatel, Brazil has 256 million lines, which accounts for at least 38 million chips silent, the calculations and information it holds.
He said if all these chips were used by their owners, the network of cell collapse, "then yes, it would be chaos. Today we are still far from this situation. There is no infrastructure to absorb the amount of lines they offer," emphasizes. In their explanations, the operators themselves say that 15% of the chips will not be used, "they put on sale a larger amount."
Even >> prohibited chips TIM still for sale in Rio
The FCC says to ignore the existence of dumb chips. Remember, also, that the law requires to activate a chip companies pay a fee of R$ 26.83. Maintaining this "line" costs 50% of installation.
These values, according to Costa, do not scare companies. They compensate by the VU-M, receiving each time a connection is made to your "line". That is, prepaid cell phones, for example, already yield even without speaking, only receiving calls.


"It works like this: the operator receiving the call gets about r$ 0.54 per minute, which are paid by the operator that makes the connection. It is worthwhile to have a large proportion of prepaid customers, since these are the ones who receive more calls, which increases the revenue of these companies, offsetting the payment of chips silent, "he explains.
The FCC requires the "Cleaning the inactive customer base" year. But, according to Costa, this type of accreditation for customers not interested operators.
"These numbers increase the letter of clients, which is used in various marketing strategies of companies," he says. Another example is the marketing attraction for prepaid customers with the strategy of unlimited calls to itself unlimited Internet service provider and to r$ 0.50 per day, they are offering in the fight for customers. The gain in bonds is received by these devices when they come from other carriers.
The specialist also warns of other numbers, such as the need to make a phone call from 5 to 10 minutes for the activation of the chip corporation, which already pays the amounts paid to the FCC. "Vendors often provide free chips for a company that makes the purchase of a large bill, they will profit much from the receipt of extra ties of these lines," he warns.

 

 

But, in addition, its assets caíram1 preferred, 48%.
 

Source: JB

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