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Government restricts swelling of the TV commercial

07/23/2012

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 


 



The digital broadcast TV channels can no longer deliberately increase the volume of commercial breaks during programming. According to Decree of the Ministry of Communications, to be published today in the Official Gazette, the maximum variation in sound will be accepted by 2 decibels (dB), almost imperceptible to the human ear.

As the state reported in early June, the original proposal provided for a maximum of 1dB variation, but during the public consultation phase of the technical staff of the ministry chose to double this tolerance, following international standards. To have a benchmark, a whispered conversation between two adults usually reaches a plateau between 30 and 40 dB.

According to Secretary of electronic communication services in the folder, Genildo Lins, broadcasters who break the ordinance and continue increasing the volume of transmission of the commercial breaks will be notified and may even have temporarily suspended your signal. "The fact is that this problem needs to be corrected because it bothers much any viewer," he said.

Technology

Since 2001 a law already exists with this determination, but due to lack of technology to implement it with the regulatory criteria for measuring and monitoring these broadcasts only sound now was ready. According to Lins, a committee formed by members of the ministry and the National Telecommunications Agency (Anatel), and representatives of broadcasters, will evaluate to a term of 12 months is the limit of 2 dB is sufficient and can conduct a review of ordinance in a year.

The ordinance also addresses a request from the Brazilian Association of Radio and Television (Abert), so that the standard be applied only to digital transmissions, which currently reach less than 50% of Brazilian homes.

For the organization's president, Robert Antonik, the existing measurement model is not sufficiently reliable to be applied to analog signals.
Even so, Lins Genildo ensured that the analog broadcasts TV and radio are all inspected, even without a frame as rigid.



Source: Observatory for the Media

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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