Clipping of news on Brazilian Culture, Law and Citizenship
08/06/2012
This article was translated by an automatic translation system, and was therefore not reviewed by people.
SAO PAULO - Sustainable consumption translates into practice among individuals designed to preserve the planet. Research released by the Ministry of Environment revealed that almost 70% of Brazilians do not know what is sustainable consumption. The study is known as "What Brazilians think of the environment and sustainable consumption", and is in its tenth edition.
The finding is that 66 of every 100 Brazilians simply ignore it. Another 34% said they had heard on the subject, but have no very thorough knowledge. The survey, which was held between 15 and 30 April 2012, showed that 3% said erroneously that sustainable consumption is "buy cheaper products."
RIO +20
Only 22 of every 100 Brazilians claim to have heard of the Conference "Rio +20", very high percentage when it comes to specialized event and topics that are of popular character.
Of those who had previous knowledge about the conference, "89% believe the event will focus on aspects of change on the way society uses natural resources of the planet showing that common sense, which makes the link is to the environment in fact only one dimension of the Rio +20 ", points out the study.
Men versus women
With regard to organic products, since 2001 has increased the willingness of the Brazilian consumer to purchase these items. In addition, the survey confirmed that the woman is who has the greatest power in the home buying decision, especially for the supply of the family.
On the other hand, men are the ones who give the last word when it comes to items classified as durable goods (electronics) or holiday abroad. The only items that the children are strongly opine English courses or computer science.
Research
The study "What Brazilians think of the environment and sustainable consumption" - 2012 edition - counted on the collaboration of technical research companies Pepsico, Unilever and Walmart.
Source: InfoMoney
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This article was translated by an automatic translation system, and was therefore not reviewed by people.