Clipping of news on Brazilian Culture, Law and Citizenship
05/16/2012
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Carolina Gonçalves
Reporter Agency Brazil
Brasilia - More than 90% of Brazilian consumers are seeking natural ingredients when buying cosmetics and over 80% of them seek ethical and environmental seals and want to know the origin of these components. The Biodiversity Barometer survey, released in Sao Paulo showed that Brazilians are the ones who care about these issues when purchasing items such as creams or shampoos.
"The consumer is curious and wants to know the stories that are involved in the production chain, wants to know what to buy adds value to the communities that produce one ingredient," said Cristiane de Moraes, representative of the Swiss organization Union for BioTrade (UEBT) in Brazil.
The survey gathered responses from 8,000 people from eight countries on the knowledge and the importance that respondents attach to companies and biodiversity issues and sustainable development in consumer relations and the knowledge of people about the United Nations Conference on Sustainable Development (Rio +20), which will be held 13-22 June in Rio de Janeiro.
"People no longer just say that like it's natural. They want to know what are the practices behind those productions. This happens not only in Brazil. Overall, consumers are starting to feel a part of that chain, "said Cristiane.
The concern with these issues is identified in research as an important motivator for businesses. According to the survey, conducted earlier this year, Brazilian consumers only between 69% said they would stop buying certain brands if they knew that the company does not have good practices in the supply chain.
Among all respondents, almost 75% said the private sector and government as the main responsible for sustainable development in the world. For the representative UEBT, entrepreneurs are responding to the expectation. "They are seeing sustainability as a whole. Want to make money with biodiversity and already understand that this must be done sustainably. "
This concern prompted the organization to give more importance to markets such as Brazil, India and Peru who, besides being emerging markets hold large portion of global biodiversity. "The big multinationals and companies, especially the cosmetics industry, which is more mobilized on this issue, have Brazil as a laboratory. Are interested in studying the assets here, "said Cristiane Moraes.
Issue: Graca Adjuto
Source: Agency Brazil
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This article was translated by an automatic translation system, and was therefore not reviewed by people.