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See what changes with the opening of the Cable

17/08/2011

This article was translated by an automatic translation system, and was therefore not reviewed by people.




The Senate yesterday approved a bill that opens the cable TV market to telecoms companies and foreign and national programming quotas set.

The text goes to presidential approval.
The project unites the regulation of cable TV, either via satellite, cable or microwave, and drop the specific legislation for cable TV into force today.

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The current law prohibits the cable that foreign telcos control cable TV.
The nationals were also banned, but the FCC was changing that determination.

Now, the telcos will be legally released to control companies.
With this, the government hopes to expand the competition from cable TV, cheaper service and use the business as a vector of growth for broadband connections.

The fixed telephone companies can sell so-called "combos" of pay TV, telephone and broadband.
The project, however, keep the telcos out of the process of content production.

The bill also sets quotas for national production.
The channels should serve three and half hours a week of content produced in Brazil from 18h to 22h.

There is also a determination that half of the national quota is produced by companies that are not linked to broadcasting groups.
It will be a weekly total of one hour and 45 minutes of independent programming.

 
Alex Argozino / Editorial / Art Folhapress
 

ANCINE

The text, which was proceeding through four years, Ancine determines the function of checking compliance with this goal of serving Brazilian and independent content.
The agency's role was the main criticism of the opposition.

Senator Jose Agripino Maia (DEM-RN) said that despite voting for the bill, come with an Adin (Unconstitutionality Action) against the assignment of tasks to Ancine.

The rapporteur of the bill, Senator Walter Pinheiro (PT-BA), said there was no delegation of functions to the new Ancine, which already has the task of regulating the sector.

The text was approved by the Senate without amendments.
The bill removes the limit of foreign participation in the cable TV industry in the country, which was limited to 49%.

CONSOLIDATION

The market is already betting on changes in the industry with the approval of the law. The deal is the most anticipated change of command on the Net, now controlled by the Globo Organizations.
Mexican businessman Carlos Slim, owner of Embratel, a partner in cable TV, must take control of the company.

Telefonica will take control of TVA. For the company, the customer will gain from increased competition. "The main beneficiary will be the consumer, which will be available to a wider range of options offering cable TV providers," says the company.
Hi Net and have not commented.


Source: Folha

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SOFIA FERNANDES
Valdo Cruz

This article was translated by an automatic translation system, and was therefore not reviewed by people.

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