Consumers spend between R$ 80 and R$ 120 on Children's Day
31/08/2010
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Karla Santana Mamona
SÃO PAULO - Parents and family members should spend between R$ 80 and R$ 120 in gifts from Children's Day, celebrated on October 12. For the prediction of Alshop (Brazilian Association of Tenants of Shopping), the highlight this year will be due to the existing variety in the stores - from traditional dolls for girls, rising by more modern models, and clothing.
Designer clothes, games and games will also be included. "As children of today are more connected than ever to technology, cell phones, mp3 players and other accessories also already on the list of small," points to the entity.
Strategy
According to Alshop, besides the work done by the stores to induce adults and children shopping, be they children, nephews, godchildren, grandchildren, among others, the shopping malls in Brazil are planning several promotional activities, "transforming the enterprises into true poles of fun, beyond the theaters that always promote specific sessions to attract young audiences. "
The Children's Day is the fourth largest retail date, behind Christmas, Mother's Day and Valentine's Day. For this year, growth in sales expected by Alshop is 16% compared to 2009.
Source: Money Info
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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