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Consumer News

Government wants to lower prices of digital TV converter

08/24/2010

This article was translated by an automatic translation system, and was therefore not reviewed by people.


 

Cost of equipment to the ultimate consumer would be between R$ 237 and R$ 356.
Next meeting will take place on October 8.
 
Agencia Estado

The federal government rejected the proposal of the manufacturers of digital TV converters to produce the equipment cost between R$ 237 and R$ 356 for the final consumer. The values, which already include tax exemption and reduction, were presented Monday by the consortium of companies that manufacture the converters, in a meeting at the Ministry of Communications. The government wants a new proposal with the price of equipment, called a "set top box, lower.
"Our main challenge is to reduce the cost of production and distribution of equipment, which will enable users to receive digital TV signal," said Secretary of the Ministry of Telecommunications, Roberto Pinto Martins. Special Advisor to the Civil House, Andre Barbosa, R$ 237 is too high for the consumption of class D and E.
He estimates that only these two social classes, there is a market of 15 million households to purchase the equipment.

The next meeting between contractors and the federal government take place on October 8. Before that date, will be held three other meetings. In one, the Finance Ministry and government banks will discuss alternatives with the companies to reduce the value of the converter.
In another meeting, BNDES and companies interested in manufacturing the set top box "will discuss the permitting process to access credit from the institution.

The meeting included representatives from the ministries of Communications, Finance and Science and Technology, Civil House, BNDES, Banco do Brazil and Caixa Economica Federal.
Among the companies participating in the consortium are Totvs, Semp Toshiba, Visiontec, Positivo Informática, Broadcom and ST Microelectronics.

According to the Ministry of Communications, it is estimated that the country has 60 million to 80 million TVs that will need the digital converter in the coming years. The goal is that the equipment more affordable to begin to be sold in the market between March and April 2011. The system nipo-Brazilian digital TV will cover the entire national territory by 2013.
And the digital broadcast signal will be intensified with the events of the 2014 World Cup and the Olympics in 2016.



Source: G1

This article was translated by an automatic translation system, and was therefore not reviewed by people.

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