Clipping of news on Brazilian Culture, Law and Citizenship
08/12/2010
This article was translated by an automatic translation system, and was therefore not reviewed by people.
John Sandrini
Hotel Nacional, in Rio, bought at auction venture may be reopened
Sao Paulo - daily average charged by Brazilian hotels had an adjustment of 10.4% last year, to 181 reais. The increase occurred despite the crisis have dragged down the average rate of hotel occupancy by 1.4 percentage point to 63%. With the small number of new projects underway, the trend is that the prices of daily continue in the coming years the movement started climbing in 2005.
These are the main conclusions of the study "Hospitality Industry in Figures - Brazil 2010", prepared by Jones Lang LaSalle Hotels, the world leader in consulting for investment in hospitality. The survey, obtained by examination shows that the world crisis caused by the bursting of the housing bubble in the United States reduced the hotel occupancy Brazilians, but a reverse movement began to be realized in the second half of last year. In 2010, the growth trend was accentuated. Between January and May, revenue per room of Brazilian hotels recorded an increase of 15%, according to the Hotel Operators' Forum in Brazil (FOHB).
The strong growth is directly tied to the momentum of the Brazilian economy. Government and investment banks estimate that GDP growth this year should be close to 7%, one of the largest in decades. For the increasing demand for rooms without putting pressure on prices, would require massive investments.
But this is not what you see in the industry. There are currently 153 hotel projects under construction or in advanced stages of planning in Brazil. They are in total 24.147 new apartments to be available to guests in the coming years, representing an increase of only 5.5% to the hotel network already installed in the country. "The growth rates of occupancy and average daily rate, improving the economy and the low increase in hotel supply show a tendency of a significant expansion of the revenue of hotels in the next three years," said Ricardo Mader, a partner at Jones Lang LaSalle.
Source: Survey
This article was translated by an automatic translation system, and was therefore not reviewed by people.