Clipping of news on Brazilian Culture, Law and Citizenship
08/11/2010
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Alex Rodriguez
Reporter Agency Brazil
Sao Paulo - The index reading in Brazil increased 150% over the past ten years. Rose 1.8 books per year on average to 4.7. Despite the increase, the president of the National Association of Publishers of Books (Snel), Sonia Machado Jardim, said that the rate of annual lecture in Brazil is still small compared to more developed countries.
"It's not just for low lags far behind those of developed countries or even some developing countries, but also because it includes the textbooks, required reading.
The president made the statement during the dissemination of Research Production and Sales Sector Publishing, conducted by the Institute of Economic Research (Fipe), University of São Paulo (USP), at the request of the Brazilian Book Chamber (CBL) and Snel, who found an increase of 13.5% of works published last year compared to 2008.
"Our great challenge is the education of readers, but what the research shows is that we have a hope now that 15% of the market corresponds to the books infantojuvenis," said Sonia, who said she was worried by the fact that government procurement of technical books and scientific - more focused on vocational training and to college students - do not keep increasing interest in the sector.
Of the 28.7 million copies of technical and scientific books sold in 2009 (18.3% higher than in 2008), governments have gained only 182 800. What, though little, meant an increase of 142% compared to purchases of 2008, when they were purchased only 75 400 copies.
"The procurement in this area is very low and occurs mainly through the very university student and universities, which demonstrates the need for Brazil to qualify and that today, only high school is not sufficient to ensure entry into the market work, "he said Sonia.
Asked about the fact that the book still be a little article accessible to a large population, Sonia defended that with the larger-scale production and the various alternatives adopted by publishers has helped to popularize the product. "Until 2004 there was not the pocketbooks, for example. There are special editions, cheaper, sales door to door. There is a new market since the class C is entering the market and there are prices for every pocket size."
Source: Agência Brazil
This article was translated by an automatic translation system, and was therefore not reviewed by people.