Clipping of news on Brazilian Culture, Law and Citizenship
08/09/2010
This article was translated by an automatic translation system, and was therefore not reviewed by people.
"We see electronic commerce as an excellent and huge business opportunity for micro, small and medium entrepreneur. And the craftsman, surely, is this list of entrepreneurs, especially if that small entrepreneurs have focused on a niche market, which is the profile of the craftsman, who works in a specific product that ends up being regional, "he said.
The camara-e.net has seen a rapid growth of electronic commerce in Brazil, which this year will increase by 40% compared to sales last year, from $ 10.5 billion. Rolim emphasized that the e.commerce also brings tools - the price comparison portals - which allow consumers to instantly have the information where to buy at the lowest possible price.
To have competitive prices with the major online retailers, Rolim recommended that small entrepreneurs give priority to a differentiated production.
Virtual malls, as the portal Tanlup - that at 14 months of launch already has 1.400 small entrepreneurs associated crafts and fashion - is a worldwide trend, the director admitted camara-e.net executive. "For the small [entrepreneur], which has limited market to the neighborhood or the microregion where it operates, he breaks those geographic barriers through the Internet. He may now serve all counties in his state and, in a more comprehensive [meets] the whole of Brazil and even abroad. "
In partnership with the Brazilian Service to Support Micro and Small Enterprise (Sebrae) and the Post Office, the camara-e.net performs work of awareness and empowerment of micro, small and medium enterprises for electronic commerce. The event ciclompe.net makes this training.
Rolim assured that the deals made through e-commerce in these virtual stores are safe for consumers. To reduce bad experiences in the transactions by electronic commerce, the camara-e.net recommends that consumers buy from stores and brands.
To cover micro and small entrepreneurs who are not yet known brands, the organization and trade associations are preparing to launch later this semester, a seal of quality on the Internet. "As the e-consumer has a handbook of good practices to follow to minimize the maximum risk of having a bad experience online, there are also good security practices to be followed by the e-retailer," said Rolim.
The certification will allow the camera to indicate that consumers can buy the small entrepreneurs that have a seal of quality approved by the authority and the trade associations. He assured that Brazil now has a group of companies that provide payment services for e-commerce with certainty that "mitigate the risk to almost zero transaction online. One such system is PayPal, an associate of camara-e.net, used by the portal Tanlup.
Rolim evaluated the success of this market of virtual stores is because of the portal to make use of reliable tools that, on one hand, make life easier for the e-retailer and the other, increasing the security of the transaction. The electronic payment systems is responsible for the risk of the operation, he explained.
"The market is becoming more professional and the system that assists e-commerce in Brazil is ripe to begin to export know-how to neighboring countries," he said.
Consumers can get more information or ask questions about the security of e-commerce website Movement Safer Internet at the address www.internetsegura.org, a public service.
Source: Agência Brazil
This article was translated by an automatic translation system, and was therefore not reviewed by people.