Commerce is optimistic about sales at Christmas
This article was translated by an automatic translation system, and was therefore not reviewed by people.
The enhanced trade stocks and is optimistic about the sales performance of the first Christmas after the crisis. Research of the Federation of Commerce of the State of Sao Paulo (Fecomércio-SP), made at the request of the State, reveals that 77% of the tenants have ordered industries similar or higher than the Christmas of 2008. The result takes into account the average of applications for home appliances, electronics, computer items, clothing, footwear and food, closed for 300 retail companies São Paulo.
"The results indicate a favorable Christmas. Our projection is for growth between 4% 5% in the revenues of the trade. With this, return to the 2007 level, which was a good Christmas," says economist and the entity responsible for research, Fabio Pina. He points out that on the average of all groups surveyed products (durables, semi-durable and nondurable goods), 44% of companies have ordered similar to Christmas 2008 and 33% of closed claims up to 20% higher. "The share of retail companies that increased purchases of industries to this end of the year is greater than that reduced orders for all groups surveyed."
The greatest optimism was recorded among retailers of food and drink (supermarket), with 54% of companies making large orders compared to 2008. Sales of retail type depend mainly on the consumer's income, which was not as affected by the crisis. Next is the trade of durable goods, with 35% of stores expanded to 20% of orders. Pina highlights that, in this case, the greater offer of consumer credit, especially the public bank, must be the engine that will pull growth. So, the durable goods stores are the most optimistic: 81% of them opt for orders equal to or greater than the Christmas of 2008.
Because of the favorable environment for domestic consumption and larger orders, most of the tenants heard in the poll (83%) are already working with the possibility of keeping inventories equal to or greater in 2008 for Christmas this year. "It will be a year-end opposite to that of 2008, which was marked by the beginning of the crisis," says Pina.
Source: State Agency
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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