Caution prevails in spending for the Children's Day
This article was translated by an automatic translation system, and was therefore not reviewed by people.
The intention of the consumer's shopping for Children's Day in September hit the lowest level since 2006. That was shown the Getúlio Vargas Foundation (FGV) today by unveiling a special issue to the Children's Day (October 12), Survey of Consumer Expectations of September.
According to a survey, when assessing the responses of consumers to create a bookmark in a growing range of zero to 200 points, the indicator in September this year was 86.9 points lower than the same month in 2008 (92.7 points), lower than in 2007 (92.9 points) and only higher than the result of the same age in 2006 (85.3 points).
In a statement, FGV said the results indicate that Brazilian consumers are still wary of spending on gifts, compared to the same period last year.
The foundation made an exception for the performance of last year, commenting that while September 2008 was the months of worsening international financial crisis, about 80% of the data for that issue had already been collected when it was announced the bank's failure to U.S. investment Lehman Brothers, a fact that has become a reference point for the deepening of global crisis.
Over the same period last year, FGV said in September 2009 the share of respondents who intend to spend more on purchases related to the Children's Day fell from 17.6% to 11.7% of the total. Since the consumers who spend less design has remained stable in the evaluation of the foundation, changing from 24.9% to 24.8% in the same period.
Also according to the foundation, the survey shows that the toys were once again present the most remembered by consumers, was cited by 56.2% of respondents, followed by clothing (23.9%), and audio products (3.8%).
Among the toys, the item was mentioned more dolls or puppets (12%), followed by cars and vehicles (7.8%). The survey was conducted between 31 August and 18 September, more than 2,000 households in seven capital cities.
Source: State Agency
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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