Procon fine breweries by advertising on use of protective seal
This article was translated by an automatic translation system, and was therefore not reviewed by people.
The brewery Petrópolis Schincariol and were fined by the Foundation for the Protection and Consumer Protection (Procon) of the State of Sao Paulo for R$ 610.986,67 each for false advertising and unfair advertising. The companies were fined, according to Procon, they induce consumers to disclose the error in their commercial seals to protect the brewery uses cans of 350 ml guarantee more hygienic and quality product.
The Procon quoted, in case of violation, dated July 31, studies conducted by the Center for Packaging Technology Institute of Food Technology that, when examining cans without the protective seal and compare them with those of the breweries, amount of fecal coliform found in cans with the protection would be much greater than in the cans without the seal. Moreover, analysis done by the Laboratory of Mycology, Department of Microbiology, Institute of Biomedical Sciences, University of São Paulo indicate that the seals did not prevent the growth of bacteria and fungi in the cans.
The complaints were made to the National Union Procon Beer Industry (Sindicerv). The Procon confirmed the infraction, but not the values of the fines. In a statement, Petrópolis brewery confirmed receipt of the violation, but argued that the matter has been discussed by the Public Ministry of Rio de Janeiro and the courts in the State of Sao Paulo and Rio de Janeiro, where the pro-business decisions. "The brewery Petrópolis advertisements broadcast by the media at no point mentioning misplaced information on the aluminum and just note the existence of this seal on their products," the statement said.
Also in a statement, the Group Schincariol dismissed the complaint that supported the assessment notice issued by the Foundation of the State of Sao Paulo. The company claims that the complaint was provided by the National Union Beer Industry (Sindicerv) "with clear competitive purpose, and not public health." "The Group is confident that the Schincariol Procon (SP) provide an opportunity to demonstrate compliance of their commercials and fairness of the procedure for potting of products marketed under its various brands," the statement said.
The brewery claims that the use of seals of aluminum beer cans was taken "based on technical studies issued by a renowned research institution, showing that housing entails additional protection, reducing the risk of contamination by dirt and foreign agents from transmitting diseases . "Moreover," the statement said, "the group advises the consumer to always sanitize (washing with water) the can prior to consumption." (AE)
Source: The Cruzeiro do Sul
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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