Shopping online is affected by lack of security, not by crisis
This article was translated by an automatic translation system, and was therefore not reviewed by people.
By: Roberta de Matos Vilas Boas
SAO PAULO - The financial crisis and attempted here with the prices did not affect the performance of online shopping has suggested a Harris Interactive survey, commissioned by McAfee. Moreover, the lack of security of a site can be a determining factor for the achievement or not a purchase.
The survey indicated that while 72% of the 516 participants did not alter behavior in Internet shopping, the financial crisis, more than 50% has closed a claim or abandoned shopping cart sites, due to fears about safety.
"Our research suggests that concerns about the economy and the price did not affect the way people shop online, but the concern over security was the main reason why an online purchase could be closed or completed," explains executive of McAfee, Tim Dowling.
Security Seal
In addition, the study also showed that, to avoid the pitfalls and scams the internet, more and more people are seeking certificates or seals of trust in sites, or when they find them, refuse to make the purchase.
Overall, one in five consumers refuse to buy from a site that has a seal of trust. In addition, about 60% of respondents feel safe when shopping on sites that are certified.
The search for the security seal is even greater when the User is in a site still little known. That's because more than 90% of consumers are concerned about when buying a new website and 47% of them seek the certificate in order to feel safer.
Source: InfoMoney
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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