Trade is confident with Children's Day
This article was translated by an automatic translation system, and was therefore not reviewed by people.
The confidence of Brazil's trade on Children's Day is a thermometer for this year, a better Christmas than in 2008. The Research Professionals Experian's Business Expectations, released today, shows that 49% of traders are hoping to increase sales in the 12 October, the highest level between the anniversaries of the year.
According to Experian Professionals, and the date is an indication of consumption for the December 25, expected higher sales in the celebration of New Year's, because in 2008 the movement was soft because of the results of the international economic crisis in the country .
Still, the Children's Day this year lost for the 2008, when 52% of respondents expecting an increase in sales. The percentage of 2009 echoes that of 2007.
The survey of 1,011 executives in the retail, between 4 and 17, and exceeded the expectation for Father's Day. This year, 37% of retailers are banking on maintaining revenue and 14% in the fall. The awaiting an increase in sales expected an average increase of 15.4%. The pessimists, who predict the decline, 18.7% expect less than revenue.
By size, large firms are more optimistic, with 68% of respondents expecting to increase in revenues, 24% of maintenance and only 8% drop.
Then come the medium companies, with 57% expecting a rise in turnover, 31% providing stability and 12% decrease. In small companies, 46% expect higher sales and 39% stability, the same frame of 2008. Already 15% believe there will be a worse performance.
By region, the North (57%), Northeast (52%) and Midwest (55%) are more optimistic about a possible rise in revenues to the Children's Day. Next are the Southeast, with 49%, and the South, with 44%.
Retailers show that gifts purchased over the next commemorative day will be toys (68%), games (11%), cell phones (9%), clothes, shoes and tennis (6%), electronics (3%), chocolates and candy (1%), DVDs, CDs and books (1%), computers and equipment (1%) and others (1%).
Source: State Agency
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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