Childrens Day average spending in the malls should be up to R$ 100
25/9/2009
This article was translated by an automatic translation system, and was therefore not reviewed by people.
SAO PAULO - The average cost of Brazilians with the purchase of this Children's Day in the malls should be between R$ 70 and R$ 100, according to Abrasce (Brazilian Association of Shopping Centers).
The expectation of the association, based on data collected in malls all over Brazil, is that sales for the commemorative date increase by 6%, compared to the same period last year.
"We already crawls the turn of the half reaction of the market, including consumer confidence and, furthermore, the anniversaries are to improve sales," said the president of Abrasce, Luiz Fernando Veiga, to justify the expected increase sales.
Trade
The Children's Day is the fifth most commemorative date expected by the trade, behind Christmas, Mother's Day, Valentine's Day and Father's Day.
According to Veiga, the stores will do promotions, but also invest in forms of attraction of children to shopping malls. However, he stressed that the investment is not as high, because this date to commemorate the return is not the highest. The average ticket, he explained, is below the disbursed in other celebrations.
The type of product sought is mistaken who thinks they are just toys. Veiga said that clothing stores and footwear, sporting goods, electronics and mobile phones are also very busy at this time.
Year without crisis
The increase in sales on Children's Day in shopping malls reflects the performance that the industry is in the midst of crisis. President Abrasce said that the turbulence has an effect only psychological, but not real, and that the sector should end the year with growth of 8%.
Source: Infomoney
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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