Commerce is preparing for an increase of 20% at Christmas
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Companies reinforce purchases TVs and electronic eye at the entrance of the 13th salary.
Sao Paulo - Trade is preparing for a huge Christmas after the crisis has passed. At least R$ 140 billion, almost 20% more than last year, should be dumped in the economy until December the payment of wages 13 and greater availability of consumer credit. With an eye on that roll, the stores have expanded by 20% orders for appliances, electronics and computer items.
To meet increasing demand, the industrial zone of Manaus (AM), the main pole of durable goods production in the country, will hire about 3 thousand temporary workers this holiday season. "Last year we had no hiring of temporary staff for Christmas, but 7 thousand dismissals of the staff workers at this time," the president of the Center of Industries of the State of Amazonas, Maurício Loureiro.
With the credit crisis that erupted in September, the scene at the end of last year was exactly the reverse of the current, with layoffs in industry and reductions in orders from retail, remember Loureiro.
Among the indicators that show improvement in the scenario are the interest rates to consumers, which closed on August 7.08% per month on average, the lowest in 14 years. Also the maximum period for purchase of cars and other goods today are second or even surpass those of last August, according to research Anefac. And the mass of real income of employed persons continues to grow, albeit at a slower pace than in 2008. With this favorable scenario, the economist Miguel de Oliveira of Anefac estimates that the supply of consumer credit in December to reach R$ 65 billion against R$ 50 billion in the same month last year.
Estimation of the Institute of Applied Economic Research (IPEA) indicates that the payment of the 13th salary will inject R$ 75.8 billion in the economy until December. "Our projection is conservative," says President of IPEA, Marcio Pochmann. He argues that the calculations include 60.5 million persons and 15.3 million retirees and pensioners of Social Security.
The prospect of having more money in your pocket and less risk of unemployment changed the mood of the Brazilian. The Index of Consumer Confidence discharged by the Getulio Vargas Foundation (FGV) reached 111 points in August and almost returned to pre-crisis level. "Consumer confidence is recovering and Christmas this year will be as good or better than 2008. Christmas will crown the recovery of the industry, "said the coordinator of the surveys of consumer and industry FGV, Aloisio Campelo.
Trade
The trade confirms the positive outlook. "We have the best Christmas since 1995, when we got to Brazil," provides Marcelo Viena, commercial vice president of Walmart. For online video and computer, the volume of requests for Christmas this year is between 20% and 25% higher in comparison with 2008. In home appliances such as refrigerators, stoves and washing machines, the increase was 10% to 15%.
Stores Colombo expanded 20% in applications for home appliances and IT products. In TVs, the range was between 30% and 40%. Gladimir Somacal, director of purchasing network, says the difficulty is the industry comply with requests, especially in the case of LCD TVs.
Casas Bahia has proven more difficult to form stocks. The company works with the projected 20% increase in purchases of products for Christmas if you have products available in the industry.
Source: State Agency
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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