List of green shopping: consumer wants, but the price ...
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Fernando Taquari
Fill the cart only with products that do not harm the environment can go up to 184% more expensive. Still, a survey shows that 73% of Brazilians want to spend up to 37% on products with environmental label
The shelves of major supermarkets in the capital city already have exclusive areas for the so-called green products - made with less environmental impact linked to social causes. Despite the offer, the price is still a factor that inhibits the increase in the number of consumers are environmentally friendly.
JT researched the prices of two shopping lists, one with conventional products and the other with those that bear some sort of environmental seal and found that "green", most of them cost more. Sugar Loaf of Partridges, in the west, the difference reaches 184.14%, while in the Carrefour Jardim Paulista, she is 170.99%.
A biodegradable detergent, for example, can cost up to six times more than their conventional counterparts. The organic white rice costs up to three times the market leader. The high price also excludes the consumer, but research conducted in seven countries showed that 73% of Brazilians are, in 2010, spending up to 37% more on products that have environmental seal. The study was conducted by Penn, Schoen & Berland Associates (PSB), with participation of WPP agencies Landor Associates and Cohn & Wolfe, represented in Brazil by Gaspar & Associados.
In practice, however, the reality is somewhat different. The numbers, says Heloisa Picos, vice president of Gaspar Associates, indicate that the Brazilian consumer is aware of environmental issues, but prices still the green away from the shelves.
According to Luciana Betiol, program coordinator of sustainable consumption Getúlio Vargas Foundation (FGV), the green items are more expensive because the costs of production are higher. Producers, she says, bear the negative externalities of such goods. That is, for amounts not work with the same level as conventional generators, there is no lower costs which are passed on to the final price.
For example, Luciana cites organic foods, which do not use pesticides, which reduces the scale of production and therefore raises the price of the product. Pesticides are harmful to those who handle them to the soil and groundwater that are contaminated when there are watering plants and vegetables, and consumers who eat products are exposed to chemicals.
The pesticides, in fact, are the main concern of the business manager Roberto Guimarães Freitas de Andrade, 32, who always purchase organic fruits and vegetables. For him, the cost outweighs the extent that there is guaranteed to be consuming a healthy product. "This will reverse in a great benefit to my health when I'm 70 years", he explains.
Andrade also noted that the expansion in the consumption of green products promotes family farms, consisting of small and medium farmers, and improve income distribution. "The body has more flavor and are not pesticides," said Andrade, who is part of the Slow Food international movement of opposition to fast food, to the frantic pace of modern life and junk food.
EXAMPLES OF WHAT THE MARKET
DISCHARGE VALVE
Built-in appliance auto-sensing of Hydra. Energy consumption of 3 W. Operation in high and low water pressure. Drive the output of the User. Contact: 38741600
ELECTRIC SHOWER
The shower of Lorenzetti has electronic temperature control. It guarantees 50% energy saving. Resistance in stainless steel, 220 V. Pressurizer embedded (ideal for single-story houses). Contact: 61657200
Washer and Dryer
Washer and dryer from LG vacuum cleaner in one touch. Capacity of dry laundry is 10.5 kg. Save water. Drying capacity of 7kg machine spun. Save energy. Contact: 40045400
REFRIGERATOR
Bosch Fridge duplex. You seal Procel economy energia.Capacidade to 445L. Uses gas R600a (isobutane), which does not harm the ozone layer and contributes less than similar to global warming. Contact: 21261950
COOLER AIR SPLIT
Coolers Consul.
Capacity of 18,500 BTUs.
It has hot and cold air. It Procel seal of energy efficiency.
Contact: 40040014
FOOTWEAR
Slipper rubber-soled GOÓC made of recycled tires. This reduces the amount of discarded material in nature. Unisex model, colors bronze, black, silver and red.
Contact: 31429483
Source: Jornal da Tarde
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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