Sale GVT can embed advantages for consumers
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Announcement of the possible acquisition by French conglomerate Vivendi shares operator did shoot 18.6% on the Bovespa.
The acquisition of GVT by French giant Vivendi is to put the company Parana on an equal footing with the major telecom operators in the country. The prospects if the purchase is accomplished are positive from the point of view of consumers - by offering new products and stimulating competition - and the appreciation of their GVT, which is based in Curitiba.
Yesterday, the shares of the company had record high of 18.59%, going to be worth £ 43. The roles of GVT moved the second largest volume of the last session of the Bovespa, U.S. $ 367.9 million, behind only the assets of Petrobras preferred. Throughout the week, the average daily turnover in shares of GVT not exceed $ 30 million.
The announcement of a "friendly offer" for control of GVT was made late on Tuesday. Although officially interest in absorbing 100% of the company for $ 5.4 billion, Vivendi is preparing to implement the business case to obtain 51% of the equity. The agreement between the two companies is still preliminary, with the offer to purchase conditional on some points, but market analysts see it as the beginning of the expansion plans of GVT in the country and also in new segments, such as internet television (IPTV ).
From the standpoint of corporate law, the two groups that control the GVT - Swarth (of Israeli origin) and Global Village Telecom (Netherlands) - are virtually unknown to the world market, especially in the face of telecommunications giant Telefónica (Spain), Telecom Italia and Telmex / America Movil (Mexico), and the Brazilian Oi Assessment is professor of economics at Tartu University Walter Shima. "From now on, as the sole fixed telephone company that is expanding, the GVT becomes a major competitor for the entire national market. While in the Hi / Brazil Telecom continues to work on the unification of its structure, with long-term projects, "he says. "GVT made a motion typical of small competitor, which was to find a partner with know-how to grow the market. This announcement represents a merger that will be able to challenge the big corporations that are in the market. "
In the first half of 2009, the Hi / Brasil Telecom accounted for approximately 65% of fixed telephony in the country, that share rises to 90% in the Southern Region GVT, in turn, works in just 80 cities, albeit with a rate of aggressive expansion. "She is positioning itself in a situation that could confront the very expansion of Hi Vivendi is a strategic partner because it already has experience of expansion in markets outside Europe, and this will give you a good growth potential in the market, including segment content, which is still largely unexplored, "said Shima.
In view of the administrator and coordinator of the MBA in corporate branding from Fundação Armando Alvares Penteado (FAAP), Jose Roberto Martins, the success of telecom products managed by Vivendi abroad - United States, Europe and Africa - is still not guaranteed in Brazil. Therefore, according to him, business success will depend directly innovation of products and services in the domestic market, coupled with a good price. "It is hoped the use of international resources for development of local products, tailored to the characteristics of the Brazilian market, as the wide acceptance of pre-paid, for example. We have an industry that competes very strong price, but there is room for growth through innovation, "he says.
Source: Gazeta do Povo
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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