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Meeting at the Federation of Agriculture discusses sale of bananas by weight

This article was translated by an automatic translation system, and was therefore not reviewed by people.


9/9/2009
 


Superintendent, chief of staff and director of Legal Metrology and Inspection (DMLF) of SP-Ipem met on Tuesday (8 / 9) at the Federation of Agriculture of the State of Sao Paulo (Faesp) with presidents of rural unions of banana producers in the cities of Juquiá, Miracatu, registry, and Ibiúna Avare, Arandu. The meeting was for discussion of the producers on the supervision of the sale of bananas by weight in the whole state of Sao Paulo.
 
As of September 16 comes into effect as state law 13,174, 2008, ruled in June this year, determining that the banana trade "in natura" is done by weight and no longer drive or a dozen. This affects both the retail trade, such as street fairs, as the wholesaler and the producer. The meeting on Tuesday was the latest in a series of meetings that the Ipem-SP has been promoting with every sector involved, before the start of the review by the Office.
 
"The goal of Ipem-SP is not to penalize, but to seek mechanisms for dialogue. Thus the future monitoring will be done with transparency and tranquility, "said the superintendent of Ipem-SP, Fabiano Marques de Paula. On occasion, Marques de Paula announced the decision published in the Official Gazette on September 3, that the first 60 days of the rule of law 13,174 visits by inspectors Ipem-SP will have character-oriented.
 
The superintendent also noted that the legislation can be improved and there is no reason, for example, that a proposal to adapt the law to be presented by Faesp, whose representatives of the economic department of national defense of the producing agricultural Paulo were also present at this meeting tuesday.
 
Standardization and certification
One of the key to the success of the law, the issue of standardization of the packaging of the banana producers was discussed at the meeting. The proposed regulation of the sale per kilo is a longstanding demand of the producers. The measure gained momentum with the enactment by Governor Jose Serra of the Law of the initiative of the State Deputy Samuel Moreira (PSDB) and the Decree no. 54,454, which provides for review by Ipem and other measures.
 
The legislation aims to correct a distortion in the marketing of bananas in their natural state, made by producers in boxes of 21 kg, without a pattern or evidence of the actual content of packaging. According to estimates of the association of banana growers in the Ribeira Valley (Abava) in your site, the boxes arrive to contain up to 30 kg, but the producer only receives the weight "standard" case, about ten pounds less.

The entry into force of the new law represents a true paradigm shift for the producers and the entire business chain, which extends to the sale to the final consumer. The producer is primarily responsible for packaging and delivery of the quantity of product placed on the packaging and the accuracy of the information in the tag or label for the informed consumer, who must be appropriate legislation.
 
The packaging shall contain the net weight of the product supplied by the manufacturer. Other information such as price and the value of a kilogram of the product may be contained in the invoice issued by the producer. The legislation, however, does not address the issue of sealing the box, something that needs to be developed by the producers through cooperatives and associations, and reminded the chief of staff Ipem-SP, José Tadeu Rodrigues Penteado, and the Director of Metrology Legal and Supervisory Ipem-SP, Paulo Roberto Lopes.
 
In view of the IPEM-SP, the creation of a seal, guaranteeing the inviolability of the product to the end consumer, a measure that would also restrict the liability of the producer to the entire seal, add value to the marketing of bananas, it would be a indication of quality, similar to what is already done for other fruits.
 
"The next step would be certification. The monitoring of the production process for the award of a seal by the certification body of Ipem-SP (OCIP) that the product has reached a level of excellence and is within the standards of health, sustainable management, social responsibility, among other , "said the superintendent of Ipem-SP.
 
The matter was discussed at a meeting then the meeting with the producers of bananas with the president of Faesp, Fábio de Salles Meirelles. With the ready acceptance of the proposal, the Ipem-SP and Faesp understandings began to bring the discussion to the banana sector. From the closing of the partnership, the idea is to further expand the scope of products eligible for the certification of Ipem-SP. A strong possibility for the State of Sao Paulo is the production of coffee, for which the second president of Faesp pointed out, there is a captive market of 50 million bags of the product.
 
Questions, suggestions or complaints about various subjects Ipem-SP can be made by calling the ombudsman: 0800-0130522, Monday to Friday from 8h to 17h, or via e-mail: ouvidor-ipem@ipem.sp.gov. br
 



Source: Ipem / SP

This article was translated by an automatic translation system, and was therefore not reviewed by people.

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