New cars go on sale cheapest
This article was translated by an automatic translation system, and was therefore not reviewed by people.
DÉBORA MELO do Agora
The tradition to take the launch of a line to adjust the prices of vehicles seems to being forgotten by the automakers, at least during the reduction of the IPI (Tax on Industrialized Products). In launching the 2010 models, Ford, Fiat, Volkswagen and Peugeot have reduced the prices of some cars.
The strategy can be used as an attempt to reduce the impact of the back of the IPI, scheduled for next month, when the tax rate will be resumed gradually until January.
Looking now at lower prices, consumers feel less high prices when the IPI to be re-built into the final value of the vehicle - the 1.0 models, for example, are exempt from tax until the end of this month.
Despite falling prices, new models have different design, new accessories and even more efficient engine, such as Siena's Fire (from $ 28,917 to $ 26,790) and the Palio (from $ 25,007 to $ 24,740), both of Fiat. The engine has eight horses more and is more economical.
Of the 48 models in the range of Fiat cars (not including light trucks), 23 had price reduction. The measures are part of strategies to increase market share, according to Lelio Ramos, commercial director of Fiat. "We try to always keep competitive," he said.
Recently launched by Ford, the Fiesta in 2010 the price was reduced by 3.3% in the Hatch version 1.0, and 4.3% in Sedan 1.6 model, the 2010 version sells for U.S. $ 37,850 - the price of the previous model is U.S. $ 39,545.
At the launch of its line in 2010, in April this year, Volkswagen has reduced the price of some models such as the Polo 1.6, which was R $ 935 cheaper and reached R $ 44.500, but gained a tank with a capacity of 50 liters power sunroof.
Since the 206 1.4, Peugeot had to be less equipped for the reduction was feasible. According to the manufacturer, the new entry model lost items such as side blinkers, digital clock and ashtray, and cleaner and defogger, rear window. Today, the 2010 release of two exit doors for U.S. $ 28,018 at dealers - model 2009 Sensation, more equipped, cost U.S. $ 30,990.
Going against this trend, GM and Renault have not reduced prices. According to buyers, however, the price of earlier versions of Astra, GM, and the Mégane (Sedan and Grand Tour), Renault models were kept in 2010.
Source: Folha Online
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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