Difference of consumer profiles and market developments
This article was translated by an automatic translation system, and was therefore not reviewed by people.
By Felipe Serrano and Rodrigo Martins
Sao Paulo (AE) - The difference in consumption patterns electronics today is a result of an evolution of the industry and consumers. By the end of the 1990s only a small proportion of the population could buy those products. Common computers used to cost more than $ 4 mil. Those with money were always updated with the latest release.
However, from 2003, there was a sharp drop in price and an increase in the interest of people on PCs, cell phones, MP3 players and other electronics. "The number of consumers has increased significantly, especially in Class C. These are people who finance the purchase over several months and so slow to switch to another," said Reinaldo Sakis, research manager at IDC Latin America Brazil.
Even within the same classes the pattern of consumption is targeted. There are those who want to always buy the newest product and others who prefer to stay with the old one which considers the needs.
"Today people are more interested in buying the product that brings benefits to them. It goes on the features," says Ivair Rodrigues, director of research at IT Data. The industry knows this and now offers, for example, several PC models the most advanced (and expensive) are for games and the most basic, such as netbooks, are used to access the internet. "It created such a diversity of consumption that the manufacturer can no longer predict the characteristics of the consumer," continues Roberts.
This does not prevent manufacturers to continue with the familiar "planned obsolescence". To hook who buys the latest, often do not release the face that have more advanced. Before placing a product on the market, they already have another more sophisticated to launch in six months. "To keep customers, launch, for example, the iPhone without 3G and soon after with 3G for people to," says researcher IPT Paulo Brito.
A Gartner research conducted in 2008 with more than 5 million consumers points 9 different levels of consumer technology. In developing countries like Brazil, predominantly profiles of people who only care about the basics or buy according to functionality.
Source: State Agency
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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