Consumers are increasingly concerned with environmental issues
This article was translated by an automatic translation system, and was therefore not reviewed by people.
By: Gladys Ferraz Magalhães
SAO PAULO - The consumer is increasingly concerned with environmental issues, and you can verify this behavior even before they materialize the real desire to consume.
The information is the president of Prac Program (Shared Environmental Responsibility), André Luis Saraiva. He said the various events around the world on topics such as global warming, reductions in CO2 emissions, among others, caused people to become more hip and demanding this type of information and, therefore, that the best companies to work these issues.
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Scott's observations are in agreement with a survey of Whirlpool Corporation (a company specializing in appliances), which says that 84% of consumers are worried if the product they are taking home is environmentally friendly, with 72% observed if there is a seal energy efficiency.
In this sense, the married or those who have been married a better understanding of the benefits of eco-efficient than single men by a ratio of 77% and 59%, respectively.
When considering age, those between 18 and 44 years waved the possibility of having a washing machine with energy efficiency in the laundry room of their dreams, while those above 45 years of purchasing preference is for a model to design appropriate for their age group.
Source: InfoMoney
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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