Middle class discovers the armored
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Felipe Oda
Facilities for the purchase and violence rates 'democratize' safer vehicles
The profile of the buyer of Brazilian armored vehicles was expanded. Before restricted to a small portion of the population, the armor came to the middle class, which can now include a split screen to the vehicle.
The falling prices and easy to pay and finance are appointed by the Brazilian Shield (Abrablin) as stimuli for the middle class get armor. "We have achieved this niche of consumers with financing up to 36 times," says Fifo Anspach, vice president of Abrablin.
Some 1,800 cars were sold in the first quarter of this year - the number keeps the pace of 2008, which ended with almost 7 thousand armored units sold, according to Abrablin.
In addition to the economic facilities, sales growth is also linked to crime rates published by the Department of Public Safety. In the first three months of 2009, the number of robberies (theft followed by death) increased by 80% and robberies by 12.6% over the same period of 2008.
After being assaulted, the lawyer Renata, 28, opted for a tank. Was encouraged by the conditions of payment. "The shield was first choice for security and then by price. But could not afford to buy it without financing, "said the lawyer, that plots your Honda Fit in 48 installments.
For Anspach, the industry figures are a reflection of how the middle class began to look at violence. "Security is a commodity. Therefore, the middle class began to buy armored vehicles, "he says.
The average price of the service is R $ 48 thousand, which ensures the protection level III (against all handguns up to .44 caliber). The Toyota Corolla, which costs on average R $ 70 thousand, is the most heavily armored car. "I had a truck for a luxury model has more armor," the retired dentist John, who left a Santa Fe, Hyundai, for an Astra, Chevrolet.
Men are the majority owners of tanks - 75%. The age of the male audience is between 40 and 49 years, most executives or entrepreneurs. "Before, only the celebrities and the wealthy had access to the product," says Anspach.
Source: Jornal da Tarde
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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