Few have adopted green seal in the Country
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Certifications serve as an instrument for the conscious consumer, but missing disseminate information
Increasingly required of businesses and government at the time of closing contracts or partnerships, environmental certifications are still difficult to be recognized by Brazilian consumers. The few products available in the market with so-called Green Seal does not provide information about its origin clearly.
The director of studies and research of court (Foundation for the Protection and Consumer Protection) in Sao Paulo, Valéria Rodrigues Garcia, claimed that these products should inform the process ensured that the brand recognition. She does not remember having received so far, no complaints from consumers about sustainable quality of a product. But "nothing prevents someone from making a complaint to suspect any script.
In the opinion of Lisa Gunn, executive coordinator of the Brazilian Consumer Defense (Idec), certification is an important tool in the time of purchase, it helps to identify products with less environmental impact. Still, keep attention. "The consumer must know to distinguish the self-declaration of certification, which involves a third party (another company or certification)," she says.
It is also necessary to assess whether the seal certifies a product or display management system of a particular company. "A model of sustainable management does not necessarily indicate that the marketed product is environmentally better. Just as the certified product does not certify the sustainable management of a company."
In addition, some sectors do not have a standardized system, which offers reliable information to the buyer. "Most products, for example, still does not tell you how best to discard the packaging," says Valeria.
Idec prepared the Manual for Sustainable Consumption, adopted in 2005 as reference material by the Ministry of Education to instruct teachers about consumption and sustainability. Today, the document also guide sellers and buyers with environmental awareness. The site of the institution (www.idec.org.br) offers the manual for free download.
To get an idea of the size of the demand for environmentally friendly products, Akatu Institute, which considers the consumer as a transforming agent, had in 2006 a survey of 1275 people in 11 cities.
Only 33% of respondents were classified as engaged and aware. "The top is aware and understands the environmental issues included in the collective context. He buys products certified, ask for the bill and save water. The involved with is the way to the conscious," says Dorothy Rome, manager of research and metrics Akatu.
CATALOG DEVELOPMENT
The public relations Thais Cavicchioli, 21, is one of conscious consumers who have found the Internet a good source of information on products. Before making a purchase, it must consult the catalog website Development (www.catalogosustentavel.com.br), developed by the Center for Sustainability Studies Getúlio Vargas Foundation (FGV). "In the supermarket, it is difficult to see if a product is truly sustainable," he says.
On the air since April last year, the site now has about 560 registered items, including products and services. All must undergo an assessment to enter the list. "We do not see any green seal that does not have objective criteria," said Luciana Betiol Stocco, coordinator of the Sustainable Consumption of the foundation.
REGULATORY
Over the next year must also be published another indicator of sustainability. The International Organization for Standardization (ISO, its acronym in English) will hold a meeting next week in Canada, to produce the semi-final version of ISO 26,000.
Among the rules of the institution, this will be far more sustainable, because you want to create standards of social responsibility. "The issue is complex. Vai human rights to corporate governance, environmental law of the consumer," said Aron Belinky, one of the main drafters of the document will serve as a guide for action to improve management systems, not certificate.
Types of seal
FSC or Forest Stewardship Council: ensures that the raw product comes from forest areas planted or management controlled
Fair Trade or Fair Trade: certifies that the product provides adequate remuneration to the producers
Tag National Conservation of Energy launched about a month, reports on the levels of fuel consumption of some cars
Procel: indicates the degree of energy consumption
appliances
Green Building: make companies in the
construction
IBD, Ecocert and AAO: are some of the seals that certify the quality of organic food producers
Source: Idec
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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