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Fish Week begins on Tuesday with the goal of attracting new customers

This article was translated by an automatic translation system, and was therefore not reviewed by people.


 


Brasília - Fish Week, sponsored by the Ministry of Fisheries and Aquaculture (MPA), starts next Tuesday (1st), in order to increase and become regular fish consumption in the country, and to emphasize the importance of fish health.

For the sixth consecutive year and 15 days on this issue, Fish Week aims to attract consumers with promotions in several supermarkets in the country, seminars, food festivals and with distribution of leaflets with advice and tips on how to choose a good fish.

According to the MPA last year, the last of the fish, involved more than 70 supermarkets in the country, involving some 1.5 thousand participating stores. During the event, the sale of fish in these establishments increased by an average 60% over the previous month. "The idea is to foster this period the consumption of fish. The campaign draws attention to the Brazilian regular consumption throughout the year, "the executive secretary of the ministry, Dirceu Lopes.

The average Brazilian consumes 7 pounds of fish annually, according to the MPA. The total recommended by the World Health Organization (WHO), however, is almost double, 12 pounds per person each year. According to the ministry, through actions that promote the importance of the product, the agency intends to raise the annual consumption to 9 pounds per person by 2011. Another goal is to increase by 40% the production of fish in the next four years.

Although the country has a coastline of about 8.5 thousand kilometers long, and a lot of tanks for growing fish in captivity, the explanation for the low level of consumption of the Brazilians is the cultural, according to the secretary. "People have become accustomed to other types of meat that's convenient, especially chicken and beef. The fish has always been promoted as the dish of the weekend and not the day to day. "

Retired Mosar Lima is an exception. He says he wishes to consume fish at home at least twice a week and that is a "regular customer" of the fairs. "For over ten years I have this desire to eat fish," says the retiree, that gives tips for the time of purchase. "First of all, you need to know the supplier and trust him, after notice in the state of the fish, who must have eyes still bright." Following the guidelines, it ensures a good stew. "The key is knowing how to choose well."


Source: Agência Brazil

This article was translated by an automatic translation system, and was therefore not reviewed by people.

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