Clipping of news on Brazilian Culture, Law and Citizenship
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Gladys Ferraz Magalhães
SAO PAULO - In April, 86.3% of people who bought an item over the Internet were satisfied, the second finding Confidence Index and Consumer-developed by e-bit, in partnership with MIS (Movimento Internet Segura), the Chamber -e.net (Brazilian Chamber of Commerce).
The figure is 0.4 percentage points higher than the acceptance of the months of March, when shopping over the network pleased 85.9% of e-consumers, and represents the highest level of approval of the year so far, since in January and February, the satisfaction was 85.87% and 85.59%, respectively.
"These numbers are very close to the satisfaction rates reported in the U.S., for example, where the culture of shopping in person is not much more widespread than in Brazil. This result is proof that despite a certain amount of scaremongering, the Brazilian e-commerce is safe and meets the expectations of consumers, "explains the coordinator of the MIS, Djalma Andrade.
Index
The confidence index and consumer-1 is in its second edition and includes items such as ease of purchase, product selection, product information, prices, shipping, on-time delivery, product quality, quality of customer service, policy privacy and handling and shipping of goods.
The evaluation of e-consumers is collected through research centers associated to the shops-bit and now 1500, and one at the time of purchase and the other after receiving the product. For the consolidation of the index in April, 420,704 surveys were collected throughout Brazil, from January 1 to April 30, 2009.
Source: InfoMoney
This article was translated by an automatic translation system, and was therefore not reviewed by people.