All the Web: Income Tax takes Brazilian Internet
This article was translated by an automatic translation system, and was therefore not reviewed by people.
By: Flávia Furlan Nunes
SAO PAULO - The season of the statement of Income Tax 2009 (base year 2008) proved that the Internet is increasingly used as a tool to help the taxpayer. In March this year, the categories of sites that have grown in audience, compared to February, were just those related to IR.
"Most of the categories that grew in March was related to income taxes, or by zip code search or who wanted to make a statement. There's always that movement in this period," said media analyst Ibope / / NetRatings, Jose Calazans .
According to him, the IRS has eased the lives of those who want to make a statement, mainly through its website (www.receita.fazenda.gov.br), and Brazil has taken advantage of.
Audience
Data released on Wednesday (6) by Ibope / / NetRatings showed that sites of special occasions were highlighted growing audience between February and March this year, up 35%. "There are several sites related to holidays. Among them is the site of the Post Office, because they're absolutely sending cards. But what drew the audience of the same category was the search by zip code on the site of the post to the person making the tax income, "said Calazans.
The cabinet was also highlighted by both the search for information of public colleges for information about income tax. In this category, there was increase of 19% between February and March.
Also noteworthy was the increase in open sites of finance and investments, 15% in the period in question. "Although the banks have pulled it a little high, what motivated it, but throughout the year, was the income tax, because these sites is information on the statement."
Other highlights
In March, compared with the previous month, the car category also stood out, an increase of 16%. The reason for this was the doubt about the extension of the IPI (Excise Tax), but we can not rule out that the category has been growing since the beginning of the year.
"The internet channel is great to buy, even if the buyer does not close the deal on it even as it does for electronics and books. The consumer is the Internet first and then go to the store," said Calazans.
Another prominent category, up 15% between February and March, was the Education and Career, due to demand for information from college, as a result of vestibular inscription and other selection processes.
Source: InfoMoney
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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